Senior Manager, Customer Marketing
Axonify
Marketing & Communications, Customer Service, Sales & Business Development
Waterloo, ON, Canada · Toronto, ON, Canada
Posted on Oct 21, 2024
Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.
Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk!
At Axonify, we are hyper-focused on the customer experience and strive to make an advocate out of every single customer. We are seeking a skilled and experienced Senior Manager, Customer Marketing to drive impactful strategies aimed at retaining customers, boosting adoption, and increasing our customer referral rate.
In this role, you’ll lead our global customer marketing program, responsible for planning, executing, and measuring programmatic initiatives. This role works closely with the wider Marketing team as well as cross-functionally with Customer Success, Client Sales, Product Marketing, and Product Management to ensure alignment and maximize effectiveness.
Additionally, you’ll lead and mentor both the Senior Manager Customer Advocacy and the Community Engagement Manager.
The impact you'll have:
- Define and manage detailed plans for the customer marketing program, including objectives, resources and initiatives
- Develop and execute targeted marketing campaigns to engage and retain existing customers, promote loyalty and advocacy, and drive revenue growth through cross-sell and upsell
- Leading your team, manage and evolve our customer advocacy program to steadily increase customer engagement and participation in key initiatives, including the Axonify Community, case studies, advisory boards, referrals, testimonials and speaking opportunities, and to accelerate pipeline and upsell opportunities
- Develop, launch and manage a robust customer referral program
- Collaborate with product marketing to ensure alignment between campaign objectives and product offerings
- Leverage the 6sense platform and predictive insights to understand customer behaviors, needs, and trends
- Utilize customer insights and data to inform play strategies to increase usage and adoption while proactively addressing at-risk customers
- Monitor and analyze campaign and program performance, adjusting tactics to optimize results, drive continuous improvement and achieve KPIs
- Ensure effective management and tracking of customer logo approvals, preferences, activities, and measurable impact
- Manage and oversee customer communications strategy
What you'll bring:
- 5-7 years of experience in SaaS B2B Marketing with a focus on Demand Generation, Customer Marketing and/or Program Ownership
- Experience delivering and optimizing fully integrated, multi-channel campaigns in support of GTM as well as retention, expansion, effortsExperience with Salesforce, Marketo, Beamer, Pendo, 6Sense and/or Community tools is an asset
- Ability to collaborate with various teams across the business
- Passion for delivering exceptional customer experiences and growing Community
- Results-oriented with a focus on both short-term wins and long-term business OKRs
It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.
Work location:
At Axonify, we embrace a hybrid-flexible work environment that allows you to choose the best location to support your day the majority of the week. Whether that location is your home office or one of our Axonify offices, located in Waterloo and Toronto, Ontario, you choose.
Wednesdays hold a special place in our calendar as Axonifers, in a commutable distance, gather together in one of our offices for “Work from Work Wednesdays." These face-to-face interactions energize our week with meaningful connection and foster collaboration and innovation. Let’s chat more about our flexible working arrangement!
You will be provided with the tools, resources and support to ensure your success.
The things you’ll enjoy:
An impactful product that gives back to the communities and frontline workers that support our everyday lives.
People with great attitudes that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.
A diverse team that celebrates unique perspectives and experiences that add richness to our culture.
Leaders that trust deeply who leverage our skills, adapt to us as individuals and encourage us to be our best selves.
Our Perks
Ready to join the team? Here’s what’s next.
Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us. Learn more about Axonify by visiting us at www.axonify.com/careers
We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team.
We want to remove barriers that may limit you from joining Axonify. Email us at accessibility@axonify.com to let us know how we can provide you with reasonable accommodations through our candidate journey.