Axonify is the frontline operations platform for customer-facing businesses. We began by reinventing frontline learning and earned unmatched engagement with global brands. Now, we’re evolving into an automated frontline ops excellence solution that connects people, tasks, communication, and outcomes to deliver consistent, brand-building experiences.

More than 4 million employees across 160+ countries rely on Axonify today. It’s an exciting time to join as we transform the company and build what’s next

We’re a team that thinks deeply, moves with intention, and embraces new ideas. We learn quickly, keep a sharp focus on real-world impact, and take meaningful action to drive progress. And we do it as one team, with openness, creativity, and a shared drive to keep pushing what’s possible

The Role

Axonify is entering its next phase of growth—evolving from a best-in-class frontline enablement platform into a category-defining system for customer-facing operational performance. We are looking for a VP, Product Marketing to help lead this transformation. As a senior, strategic product marketer, you understand where the market is going before it gets there and can translate product innovation into clear, differentiated commercial value.

This role will align Product, Sales, Customer, and Marketing around a single, compelling growth narrative, accelerate revenue through sharper positioning, packaging, and go-to-market execution and be a trusted thought partner to the executive team. This leader owns market truth, category clarity, and growth acceleration.

What You’ll Build:

Market & Category Leadership

Develop a deep, evidence-backed understanding of Axonify’s core markets, adjacent opportunities, and future expansion vectors.
Define and evolve Axonify’s category position—including how we win vs. LMSs, frontline operations tools, and emerging AI platforms.
Own ICP clarity, segmentation strategy, and vertical prioritization in partnership with Sales and Product.
Serve as the internal authority on buyers, economic drivers, competitive dynamics, and why customers choose (or don’t choose) Axonify.
Establish a continuous market and competitive intelligence engine (including win/loss), translating insights into executive-level recommendations for product strategy, pricing, and GTM priorities.

Positioning, Narrative & Value Articulation

Own the company’s end-to-end product narrative—from platform vision to product launches to field-level talk tracks.
Translate product capabilities into business outcomes tied to revenue, productivity, risk reduction, and customer experience.
Ensure every product, feature, and innovation ladders to a clear “why it matters” for each buying persona, especially economic buyers.
Continuously sharpen Axonify’s differentiation to reduce price pressure, shorten sales cycles, and create urgency across new and expansion deals.
Ensure narrative consistency across product lines, channels, and customer touchpoints—one story, not many interpretations.

Commercialization, Pricing & Revenue Impact

Lead go-to-market strategy for new products, major launches, and expansion plays—from market validation through launch and post-launch optimization.
Partner with Sales and Revenue teams to materially improve win rates, deal size, competitive performance, and cross-sell adoption.
Own pricing and packaging strategy in partnership with Product, Sales, and Finance—ensuring value delivered is clearly reflected in value captured.
Test, refine, and communicate pricing strategies that balance innovation, market fit, and revenue scalability across a growing AI-driven portfolio.
Help drive PLG motions where appropriate—without compromising enterprise sales execution or economic buyer rigor.

Sales, Enablement & Customer Alignment

Ensure Sales, Customer Success, and Marketing are telling one coherent story—not three versions of the truth.
Build enablement that helps sellers win economic buyers, not just demos or feature comparisons.
Arm Customer teams with narratives, proof points, and value frameworks that unlock expansion, renewal confidence, and executive sponsorship.
Act as connective tissue across functions—resolving ambiguity, setting direction, and simplifying complexity.

Executive & Cross-Functional Leadership

Be a strategic advisor to the Executive Leadership Team on growth, positioning, category strategy, and commercialization tradeoffs.
Bring clarity and conviction into executive discussions—grounded in data, customer insight, and commercial reality.
Build, lead, and scale a high-performing Product Marketing team focused on outcomes, not outputs.
Establish operating rhythms, decision frameworks, and accountability across PMM workstreams to support speed without chaos—especially in an AI-paced roadmap.

What You’ll Bring:

12+ years in B2B SaaS product marketing, including senior leadership experience.
Proven experience commercializing complex platforms in enterprise and/or mid-market environments.
Deep understanding of markets, buyers, and revenue mechanics.
Proven expertise in pricing and packaging strategy, win/loss analysis, and competitive intelligence.
Strong point of view on PLG vs. sales-led growth—and when each actually works.
Comfortable operating at both board-level altitude and field-level detail.
Able to challenge assumptions, simplify complexity, and make hard tradeoffs.
Demonstrated ability to build high credibility with Product, Sales, Customer, and Executive leadership.
Experience launching new products or features in fast-paced, innovation-driven environments — ideally in AI or emerging tech.
Exceptional communicator and storyteller — skilled at aligning teams around a shared vision and translating complex concepts into compelling narratives.
Proficient in GTM and marketing tech stacks, including CRM, enablement, analytics, and CI/MI tools (e.g., Salesforce, TruVoice).

It's ok if your experience doesn't check every box! If you check off more than a few - great! We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

Work location:

This role is open to candidates who are located in, and authorized to work in, Canada or the United States.

For our hybrid employees, we embrace a hybrid-flexible work environment. Most days, you choose the location that best supports your work—your home office or our Waterloo or Toronto offices. On Wednesdays, Axonifers within commuting distance come together for Work from Work Wednesdays—a day designed for collaboration, connection, and meaningful in-person moments.

Whether you are working remotely or in a hybrid environment at Axonify, you will have the tools, resources, and support you need to succeed.

What You’ll Love About Axonify:

We offer a comprehensive total rewards package designed to support your wellbeing, growth, and overall success. Here’s what you can expect:

Competitive Compensation: Competitive salary and an incentive plan aligned to your role, which may include annual or variable incentives. We take a thoughtful, market-based approach to compensation. A reasonable estimate of the base salary range for this role is $154,000 CAD - $220,000 CAD - $286,000 CAD for Canadian locations and $192,500 USD- $213,750 USD -$235,000 USD for US locations. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location.

Comprehensive Health Benefits: Health benefits from day one to support your overall wellbeing.

Time Off: 4 weeks of vacation, 7 Life Care Days, and a flexible holiday program to choose the religious, spiritual, and cultural holidays that matter most to you.

Wellbeing Support: Wellness Spending Account to support whatever wellbeing looks like for you.

Home Workspace Set-Up: Home Office Spending Account so your workspace works for you.

Family & Future Support: Parental top-up, New Parent Days, and matched retirement savings for a secure future.

Growth & Learning: Professional Development Budget to learn new skills and grow your craft.

Community Impact: Paid Volunteer Time to give back to the causes that matter to you.

In-Office Connection: Tasty Tuesdays in the office every other week because good food brings people together.

AI at Axonify

We believe AI should help people do their best work, not replace the human judgment, creativity, and connection that make us who we are. AI is a tool we use to learn fast, elevate our craft, and focus on the work that truly creates impact. That shows up in our hiring process too.

We use AI-assisted tools to create a smoother, more organized, and ultimately more human candidate experience. These tools allow our team to spend more time on real conversations and thoughtful decision-making, the things that matter.

What AI doesn’t do at Axonify is make hiring decisions. Every decision is made by real people, using real judgment and grounded in our values.

Here’s what that means for you as a candidate:

Feel free to use AI to support your thinking - not replace it. We use AI to learn and level up, and you can too.
Be open about how you use AI if asked. Transparency helps us understand your process and how you approach problem-solving.
Stay authentic. We’re hiring people, not prompts, your ideas, your experiences, and your voice are what matter.

Diversity & Accessibility

We believe our team’s unique experiences, backgrounds, cultures, beliefs, and abilities add richness to our culture and depth to our ideas. Our commitment to diversity and inclusion creates an environment that supports, empowers, and delivers a sense of belonging for all team members.

We want to remove any barriers that may limit you from joining Axonify. Email accessibility@axonify.com to let us know how we can support you with reasonable accommodations throughout the candidate journey.

What’s Next?

Apply. Our Talent Acquisition team is committed to providing an outstanding experience throughout your journey with us.

Learn more about Axonify at www.axonify.com/careers

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Req ID: 1369

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VP, Product Marketing