Growth Marketing Manager

Join the forefront of the direct current (DC) revolution with Cence Power.

Cence Power is a deep tech company pioneering the next generation of direct current (DC) power distribution systems. Our advanced solutions enable safe, efficient, and cost-effective power delivery to applications including lighting, telecom, and data centers. By joining our team, you’ll help shape the future of electrical power distribution and establish Cence as the leader in low voltage (Class 2) and fault managed (Class 4) power systems.

We’re looking for an experienced and innovative technical Growth Marketing Manager to own and drive all aspects of our digital and content marketing strategy. You will be a key driver of customer acquisition, market positioning, and brand awareness - building the foundation for Cence’s expansion and continued growth.

Learn more about our Class 2 (low-voltage), Class 4 (Fault Managed Power) system and our vision here:

🔹 https://www.youtube.com/watch?v=U6KuvMl3JPc&ab_channel=ElectricInsights

🔹 https://www.cencepower.com/product-specs/low-voltage-system

🔹 https://www.cencepower.com/blog-posts/introducing-class-4-power-systems

Key Responsibilities:

Content Creation & Management

• Develop, maintain, and enhance technical product collateral (spec sheets, manuals, videos, calculators, competitor matrix).
• Craft compelling case studies, update brand guidelines, and ensure all collateral is aligned with our evolving story.
• Build a schedule of “announcables” for lighting agents and our manufacturer reps to promote product launches and updates.
• Develop the “Digital Current” narrative (safety, efficiency, and carbon neutrality) and integrate it into campaigns.

Website & SEO

• Oversee and maintain our Webflow website; ensure content accuracy, performance, and responsiveness.
• Implement SEO best practices, including SEO silos, blog posts, FAQs, and landing page optimization.
• Develop and maintain webpages for reps (where to buy) and compatible fixtures.
• Drive website traffic and improve conversion rates through A/B testing, UX improvements, and data-driven insights.

Campaigns & Outreach

• Build and manage a mailing list / email marketing program for updates, product releases, and event invitations.
• Coordinate LinkedIn posts, guest posts, and other collaborative content (colabs) to extend Cence’s digital reach.
• Work with Sales to develop slide decks for tradeshows, sales presentations, and product training sessions.

Brand Positioning & Go-To-Market Support

• Collaborate with product and sales teams to develop and execute GTM strategies for new and existing products.
• Support campaigns focused on cleanroom lighting, Title 24 compliance, DC-coupled lighting, remote lighting drivers, PoE lighting and media converters, dim-to-warm lighting, knob-and-tube wiring conversions, and healthcare lighting.
• Identify and monitor competitors; perform competitor analysis to shape messaging and inform marketing decisions.

Events & PR

• Plan and execute tradeshow presence, including booth messaging and promotional materials.
• Manage press releases to drive brand awareness and highlight major announcements.
• Coordinate on-site Q&A materials to support sales and technical teams.

Branding & Visual Identity

• Ensure consistency across all platforms: update brand guidelines, Office 365 branding, and other materials.
• Support creation of merchandise to amplify Cence’s brand at events and with partners.

Qualifications:

Education & Experience

• 5+ years of experience in marketing, preferably in cleantech, power distribution, or related hardware/technology environments.
• Proven track record of driving digital marketing growth and creating high-performing campaigns.
• Degree in Marketing, Communications, Business, or a related field is an asset.

Preferred Skills

• Strong understanding of SEO, website optimization, and data-driven marketing tactics.
• Experience managing digital assets and content management systems (Webflow preferred).
• Exceptional written and visual storytelling ability.
• Comfort working with technical product teams and translating engineering concepts into accessible content.
• Proficiency with marketing tools (e.g., Google Analytics, SEO tools, email marketing platforms, CRM systems).

What Sets You Apart

• A proactive mindset with a relentless drive for improvement.
• Ability to develop light, scalable growth marketing processes that support rapid growth.
• Experience collaborating cross-functionally with product, engineering, and sales teams.
• Interest or experience in cleantech, power systems, or sustainability-focused industries.

What We Offer

• Annual starting salary of $75,000–$100,000 (based on experience and skillset).
• Health Spending Account.
• Professional development and training opportunities.
• The opportunity to be part of a mission-driven company that is transforming the way the world delivers power.

Join us at Cence Power and help us tell the story of safe, efficient, and intelligent DC power. Apply today to be part of our growth journey.