The Director of Marketing is responsible for leading the development and implementation of a B2B marketing strategy for Cybeats Technologies. This position requires a results-driven leader who is comfortable in a start-up environment: that means building the team, high growth, and small budget/big impact. The ideal candidate will have experience in delivering results that will differentiate our company in the cybersecurity market. This role is open to a hybrid set up with an occasional travel to our Toronto office.
Cybeats is a growing cybersecurity company, focused on innovation and hyper growth within our niche of software supply chain risk management. Our focus is on our SBOM Studio product - a product differentiated by its focus on cleansing, centralizing, managing, and monitoring large amounts of SBOM data, providing unparalleled insight from this data, accelerating the speed of vulnerability remediation, and increasing the ease of sharing SBOM data.
- Develop and implement comprehensive marketing strategies that align with business objectives and drive growth and profitability.
- Lead the development of brand positioning and messaging that differentiates our company in the market and resonates with target audiences.
- Manage and execute all aspects of marketing campaigns, including advertising, promotions, events, public relations, and digital marketing.
- Build and manage a high-performing marketing team, including hiring, training, and coaching team members to achieve their full potential.
- Develop and manage marketing budgets, ensuring maximum return on investment.
- Collaborate with cross-functional teams to ensure marketing initiatives are integrated with sales, product development, and other business functions.
- Monitor and analyze market trends, competitive activity, and consumer insights to identify opportunities and threats, and adjust marketing strategies accordingly.
- Oversee the development and execution of all marketing materials, including product literature, sales collateral, and digital assets.
- Develop and maintain strong relationships with key stakeholders, including customers, industry influencers, and media partners.
- Ensure compliance with all applicable laws, regulations, and ethical standards in all marketing activities.
- Bachelor's degree in marketing, business administration, or related field. Master's degree preferred.
- 5+ years of experience in marketing, with at least 2 years in a leadership role.
- Proven track record of developing and implementing successful marketing strategies that drive business growth and profitability.
- Strong leadership and team management skills, with the ability to inspire and motivate team members to achieve their full potential.
- Excellent communication, interpersonal, and presentation skills, with the ability to effectively communicate with both internal and external stakeholders.
- Analytical and data-driven approach to decision-making, with the ability to use data to drive marketing strategy and measure results.
- Strong knowledge of marketing best practices, including digital marketing, social media, and content marketing.
- Experience working in a fast-paced, dynamic environment, with the ability to adapt quickly to changing priorities and business needs.
- Strong project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- Passion for innovation and continuous improvement, with the ability to identify and implement new and creative marketing approaches.
What We Offer
- Benefits - Full-time employees receive medical and dental coverage in Canada and US
- Professional Growth - let us know where you want to improve and we will support you
- Fun Lunch - enjoy a monthly lunch on us and a chance to mingle with others
- Flexibility - we offer a hybrid setup, where role description permits, to promote a work life balance
- Rest and Relaxation - at Cybeats we value your well-being and the need to recharge, start with 3 weeks of vacation and unlimited sick days
- Family Time - Maternity leave top up and time off for new parents, where applicable
- Cutting Edge - join us on our journey of cutting edge technology and exciting new projects
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Cybeats is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, national origin, ancestry, citizenship status, religion, marital status, disability, military service or veteran status, genetic information, medical condition including medical characteristics, or any other classification protected by applicable federal, state, and local laws and ordinances. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment