Product Marketing Manager

Cybeats Technologies

Cybeats Technologies

Marketing & Communications, Product
Etobicoke, Toronto, ON, Canada
Posted on Monday, May 29, 2023

Product Marketing Manager
Hybrid Position

Cybeats is looking for an experienced and detail oriented Product Marketing Manager to join our high energy, growing team. This role will be accountable for Product Marketing for Cybeats Product Suite across all markets. With our rapid growth, this position is critical for our future success.

Cybeats is a growing cybersecurity company, focused on innovation with a passion for protecting companies from cyber attacks. Cybeats builds certainty into any service, device, or enterprise with continuous and comprehensive software supply chain security at every step of the product lifecycle from development through operation. We are looking for you to join our journey of growth and innovation. If this sounds like the right opportunity for you we would like to get in touch.

What You Will Bring:

  • Strong Marketing Leadership
  • Ability to work in a fast-paced, technology environment
  • Ability to drive success in the market through content, promotions, and campaigns


  • Be immersed in products and services to independently drive the appropriate marketing initiatives, as well as be an internal evangelist on products
  • Define the global marketing strategy for all product launches and enhancements which includes:
    • Identifying and detailing the customer personas
    • Marketing channel mix
    • Budgets & KPIs
  • Communication strategy for both internal and external stakeholders
  • Defining the customer value proposition
  • Creation and maintenance of raw content for:
  • Pitch decks
  • Sell sheets
  • Battlecards
  • Videos & storyboards
  • Website product pages
  • Develop pricing and value propositions to drive success in the market (globally), competitiveness, and profit maximization; this includes:
  • Product pricing
  • Promotions
  • Bundles
  • Management and monitoring of marketing KPIs and use these insights to drive improvements to reach, conversions, and brand
  • Collaborate with global functional teams such as Product, Sales and Customer Success to develop best in class channel and solutions messaging for both internal and external audiences
  • Develop key strategies and tools to support different types of launches to effectively position market leading solutions that will drive early adoption
  • Collaborate with peers across Product, Sales, and Customer Success to build the ongoing library of competitive intelligence to enable Sales and Partners and effectively conduct market analysis to stress test products and solutions
  • Building overarching GTM plans for our product suite and drive execution across different channels like PR, events, web, social/community, content, design, etc.
  • Partner with external or internal content marketing and demand generation teams to define what campaigns will be crafted to target users and drive the pipeline
  • Establish a strong relationship with a Product team to drive go-to-market activity for new product and feature releases


  • Business degree with a Marketing focus, or equivalent


  • 10+ years of significant product marketing experience within B2B environment in a Product Marketing role, preferably in cybersecurity and technology
  • Demonstrated experience supporting, developing and mentoring teams building inclusiveness and collaboration
  • Strong practical understanding of all components of Product Management from product inception through launch and to commercial success
  • A proven track record of successful go-to-market strategies and execution and managing end-to-end product launches in market
  • Process/Project Management acumen with proven track record of figuring out and managing the processes and timelines necessary to get work accomplished
  • Commitment to results by consistently achieving set goals, demonstrating high performance, and challenging self and others to deliver results
  • Ability to work in a fast, growing environment and identifying potential roadblocks and proactively mitigating the delay of deliverables
  • Strong business acumen, specifically around business/marketing development
  • Able to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution and relationship management skills
  • Excellent verbal and written communication skills, including comfort with delivering presentations and training
  • Strong interpersonal relationship building skills
  • Strategic mindset has a keen sense of priorities, along with an ability to pivot as the landscape changes
  • A very high-producing, effective hands-on contributor
  • You are a problem solver and communicator
  • Ability to focus and prioritize in a very fast-paced and ambiguous environment, in order to drive the highest impact.

What we offer:

Benefits - Full-time employees receive medical and dental coverage in Canada and US

Professional Growth - Let us know where you want to improve and we will support you

Fun Lunch - Enjoy a monthly lunch on us and a chance to mingle with others

Flexibility - We offer a hybrid setup, where role description permits, to promote a work life balance

Rest and Relaxation - At Cybeats we value your well-being and the need to recharge, start with 3 weeks of vacation and unlimited sick days

Family Time - Maternity leave top up and time off for new parents

Cutting Edge - Join us on our journey of cutting edge technology and exciting new projects

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Cybeats is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to race, religious creed, color, age, sex, sexual orientation, national origin, ancestry, citizenship status, religion, marital status, disability, military service or veteran status, genetic information, medical condition including medical characteristics, or any other classification protected by applicable federal, state, and local laws and ordinances. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, and general treatment during employment.