Job title: E-Commerce & Marketing Specialist

Location: Hybrid 2 – 3 days In Office

Employment type: Full-time

Reporting to: Director of Marketing

About Us

Enhanced Medical Nutrition ("EMN”) is a transformational, food-as-medicine start-up that commercializes evidence-based medical nutrition products to improve patient outcomes and experience in surgery. Surgical patients are unprepared for the stress of their surgery, which can significantly increase the risk of delayed recovery, complications and even mortality. EMN has developed ENROUTE®, a surgeon recommended nutrition program to help patients prepare better and recover faster. EMN is a venture-backed, food-as-medicine company led by a team of experienced entrepreneurs, medical professionals, and brand builders.

EMN is committed to promoting and supporting diversity, equity, and inclusion (DEI) within the workplace. Workplace diversity, equity, and inclusivity result in a more robust team culture, improve organizational effectiveness, and enable the company to better serve customers and the community.

The Role

We’re looking for a motivated and results-driven E-Commerce & Marketing Specialist to support the growth of our B2B/D2C business. In this role, you’ll help manage our Shopify Plus store and assist in executing digital marketing initiatives across email, SMS, SEO, and paid media. The ideal candidate will have hands-on experience with Shopify Plus, Klaviyo, and performance advertising, along with strong analytical and creative problem-solving skills. This role is well-suited for someone who thrives in a fast-paced environment and is eager to drive traffic, conversions, and customer retention.

About You

You are a self-starter with a passion for E-commerce and Marketing. You thrive in fast-paced environments, are detail-oriented, and take pride in executing initiatives that drive measurable results. You enjoy working cross-functionally and are comfortable juggling multiple priorities. You bring a blend of creative thinking and data-driven decision-making to your work and are always looking for ways to optimize and improve. You have a growth mindset, are proactive in solving problems, and value collaboration and continuous learning.

Key Responsibilities & Duties

Shopify Plus Management

• Manage front-end and back-end Shopify Plus operations, including product setup, collections, inventory, and site updates
• Support site merchandising and promotions such as homepage refreshes, product launches, virtual bundles, and discount codes
• Collaborate with developers on custom functionality, app integrations, and site enhancements
• Optimize site performance, mobile UX, and the conversion funnel to drive engagement and sales

Email & SMS

• Develop and manage Klaviyo flows (welcome, cart/browse abandonment, post-purchase, winback), including SMS as part of the nurture journey
• Segment campaigns based on customer behavior and engagement
• Develop and deploy email campaigns for promotions, product launches, and announcements
• Conduct A/B testing to improve engagement and conversions

SEO

• Execute SEO strategies to drive organic traffic growth
• Optimize product pages, collection pages, blogs, and landing pages
• Conduct SEO audits, resolve technical issues, and improve site speed

Paid Media

• Support with content creation, media planning, and buying across Meta, Google, and LinkedIn
• Provide data-driven insights to increase traffic, conversions, and brand awareness

Analytics, Optimization & Reporting

• Monitor performance across Shopify Plus, Klaviyo, GA4, and paid media channels
• Contribute to weekly and quarterly reporting with actionable insights
• Run A/B tests on the website, email campaigns, and ad creatives
• Analyze customer trends and identify growth opportunities

Your Qualifications

• Post-secondary education in Marketing or a related field
• 2+ years of E-commerce and Marketing experience, ideally in B2B/D2C or consumer brands • Proficient in Shopify Plus, Klaviyo, and key digital channels including email/SMS, SEO, and paid media
• Strong analytical skills with the ability to interpret data and apply insights
• Bonus: Experience with tools like Attentive, Recharge, HubSpot, and AI technologies for graphic design, automation, or analytics is a plus

Why Work at EMN?

At EMN, we believe employee success translates into the company's overall success. We o=er a competitive benefits package, a creative and friendly culture, endless challenges, tailored career development opportunities, and a supportive management structure. If you are looking for a fun and rewarding career, we look forward to hearing how you can help support EMN’s scale.

• Competitive salary and compensation plan.
• Competitive healthcare insurance, including medical, dental, paramedical, and vision.
• Expedited career development.
• Hybrid work environment.
• Continuous learning opportunities.

How to apply?

• For more information, please refer to our company website at https://emnhealth.com/.
• Please send your resume to: hr@emnhealth.com

EMN is an Equal Opportunity Employer

In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, EMN will provide accommodations to applicants with disabilities throughout the recruitment, selection and/or assessment process. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.

Thank you for your interest in joining the EMN team! While we are lucky to attract a high level of interest in each of our roles, only qualified applicants will be contacted and selected for an interview.