Program Marketing Manager
- Location
- Remote (EST) / Hybrid (Basking Ridge, NJ)
- Reports to
- Director, Program Marketing
- Posted
$75,000 – $85,000 per year
This range represents the base salary we reasonably expect to pay for this position at the time of posting.
Compensation for this role is determined based on several factors, including relevant experience, skills, geographic location, budget and company pay rates.
This role is eligible for a comprehensive benefits package, including medical, dental and vision coverage, 401(k), paid time off and other benefits.
Salary ranges shown reflect our good‑faith estimate of expected compensation and do not constitute a contract or guarantee of compensation.
Key Responsibilities
- Plan, execute and optimize digital marketing campaigns across email, paid and proprietary marketing channels.
- Execute on a marketing playbook that enhances brand awareness, audience engagement, and deep consumption for our clients' sponsorship deals.
- Own campaign forecasting, pacing, and delivery management to ensure KPI attainment.
- Drive testing strategies across creative, audience targeting, and channel mix to continuously improve performance.
- Develop strategic campaign recommendations based on audience insights, performance trends, and client objectives.
- Analyze HCP behaviors and trends to inform digital marketing strategies.
- Present delivery and performance for your book of business to internal stakeholders including your Sales partners.
- Collaborate with internal teams to develop innovative marketing approaches.
- Stay ahead of paid media and digital marketing trends, implementing them into campaigns.
What success looks like
- Consistently meeting or exceeding delivery and KPI goals across your book of business
- Accurate campaign forecasting and pacing, with delivery risks identified and addressed early
- An ongoing testing program that produces measurable gains in HCP engagement and campaign ROI
- Clear, trusted performance reporting and recommendations for Sales partners and internal stakeholders
- Demonstrating Formedics’ values of integrity, accountability, and collaboration
Qualifications
- Bachelor’s degree
- 3–7 years of marketing experience, with a focus on digital marketing strategies
- Experience marketing to healthcare professionals (strongly preferred)
- Hands-on experience managing Paid Search (Google Ads, Bing Ads) and Paid Social (Meta, LinkedIn, etc.) campaigns with significant budgets
- Proven track record of delivering ROI-positive campaigns across digital and print media channels
- In-depth knowledge of digital trends and marketing best practices
- Experience with website analytics tools (e.g., Google Analytics) and a data-driven mindset with a passion for performance measurement
- Proficiency in project management tools (e.g., Asana, Smartsheet, Salesforce, Monday)
- Strong written and verbal communication skills for collaborating with internal and external stakeholders
- Demonstrated ability to work independently while collaborating effectively with cross-functional partners
- Comfort operating in an evolving organization with shifting priorities
- Prior experience in publishing, media, healthcare, or pharmaceutical industries is a plus
About Formedics
Formedics brings healthcare professionals together through peer-driven experiences integrated across the clinical workflow. Through a growing ecosystem of point-of-care engagement, physician-led communities, live events, and case-based digital education, clinicians can learn and engage around the moments that shape clinical practice today.
Life sciences and pharmaceutical organizations partner with Formedics to reach clinicians through trusted peer interaction and omnichannel experiences built for real-world clinical relevance, transforming how healthcare professionals connect across the platform.
We are a team driven by curiosity, collaboration, and impact. You will work alongside people who care deeply about building products, experiences, and partnerships that matter to clinicians and to the industry. If you are excited by ownership, growth, and shaping the future of healthcare communication, this is a place where you can do the best work of your career.
Our commitment
Formedics is an equal opportunity employer committed to fostering an inclusive and respectful environment for all employees. We provide reasonable accommodations throughout the hiring process and encourage candidates from all backgrounds to apply.
Why Formedics
- Opportunity to do meaningful work with real impact on healthcare communication and engagement
- Ability to grow responsibility and influence as the company continues to scale
- Culture grounded in integrity, accountability, and collaboration
- Access to experienced leaders and broad cross-functional exposure
- Remote-first flexibility, with access to a NJ-based office and company-sponsored events
- Comprehensive benefits, including 401(k), medical, dental, vision, and life insurance, paid time off, and training and development programs
What we offer
- Competitive salary
- Health benefits
- PTO/Vacation policy
- Professional development opportunities
- Flexible work environment
Apply for this role
We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.