About Growcer

Growcer is Canada's largest indoor modular vertical farm solution provider, working with communities and organizations across North America. By partnering with municipalities, First Nation and Indigenous communities, Tribal Nations, and other community organizations in Canada and the USA, we aim to empower year-round sustainable food production and strengthen food sovereignty.

To date, we’ve launched more than 100 projects, with our holistic approach including planning solutions, food infrastructure, commissioning support, training programs, capacity-building programs (like Rootcamps), and ongoing support services—enabling communities to achieve lasting impact. Growcer's work has been recognized with awards including Fast Company's World Changing Ideas and the Entrepreneurs' Organization and was featured on Season 13 of CBC's hit show, Dragons' Den.

Reconciliation

The Growcer team acknowledges that we work with many Territories and Treaty areas and we are grateful for the traditional Knowledge Keepers and Elders who are with us today, those who have gone before us and the youth that inspire us.

We recognize the land and the benefits it provides all of us, as an act of Reconciliation, as recommended by the Truth and Reconciliation Commission’s (TRC) 94 Calls to Action and gratitude to those whose territory we reside on, work on or are visiting.

Growcer is committed to progressing the path of Reconciliation in a deeply meaningful way, in partnership with Indigenous and First Nations Peoples and is dedicated to fulfilling our role and responsibilities in this regard.

Position Summary

As an Account Executive at Growcer, you will drive revenue growth and foster lasting partnerships with communities, municipalities, First Nation and Indigenous communities, Tribal Nations, and community-based organizations in Canada and the USA. You will report to the Director of Sales and Community Relations.

Working closely with our Business Development team—who will hand off qualified leads (SQLs)—you will manage the full sales cycle, from initial engagement and needs assessment to negotiation and closing. You will also be responsible for proactive outbound outreach, representing Growcer at key industry events, and collaborating with cross-functional teams to deliver impactful solutions.

Effective Growcer employees are tenacious, enjoy working in a fast-paced environment, and are comfortable working on big-picture challenges with lots of autonomy. All positions and work responsibilities tie back to our mission of transforming local food systems, and applicants who are laser-focused on contributing to the creation of a more resilient food system will find a workplace and team that shares their vision for sustainable agriculture.

If you have a passion for food sovereignty, a knack for consultative selling, and a talent for cultivating trusted relationships, this role is your opportunity to help shape the future of sustainable food systems.

Key Responsibilities

1. Sales Cycle Ownership
   
   
   • Lead Management: Receive SQLs from the Business Development team and conduct thorough qualification to ensure alignment with Growcer’s solutions.
     
     
   • Outbound Prospecting: Identify and engage target communities, municipal leaders, and other potential partners through strategic outreach, including calls, emails, and social media.
     
     
   • Consultative Approach: Conduct discovery conversations to understand the unique challenges and objectives of each organization, presenting customized solutions that address local food security and economic development goals.
     
     
   • Proposal & Negotiation: Collaborate with internal teams (Operations, Marketing, Product, R&D, Strategy, and Customer Success) to create tailored proposals, facilitate tours, negotiate deal terms, and handle contract finalization.
     
     
2. Relationship Building & Community Engagement
   
   
   • Multi-stakeholder Trust: Build rapport with community leaders and key decision-makers, demonstrating cultural sensitivity and respect for diverse governance structures.
     
     
   • Community Events: Represent Growcer at conferences, trade shows, and community gatherings, showcasing our unique approach to food sovereignty and capacity-building programs.
     
     
   • Ongoing Partnership: Serve as the primary point of contact and coordinate with Customer Success to ensure seamless onboarding and ongoing satisfaction.
     
     
3. Strategy & Collaboration
   
   
   • Market Insights: Provide valuable feedback from prospects and customers to inform product roadmaps, marketing campaigns, and expansion strategies.
     
     
   • Cross-Functional Cooperation: Work closely with Business Development, Marketing, Strategy Team, and Operations teams to refine messaging, optimize lead generation, and continuously improve the sales process.
     
     
   • Pipeline Management: Maintain accurate records of all sales activities, opportunities, and deal stages in CRM (HubSpot); regularly update the Director of Sales & Community Relations on forecasts and progress.
     
     
4. Event Participation & Thought Leadership
   
   
   • Conferences & Forums: Attend relevant industry events related to agriculture, food sovereignty, economic development, and community development to network with potential clients and stay informed about emerging trends.
     
     
   • Workshops & Rootcamps: Partner with the Customer Success and Community Engagement teams to support training programs, workshops, and Rootcamp sessions that elevate local knowledge and skillsets.
     
     
5. Performance & Reporting
   
   
   • Metrics & Analysis: Track and report on key performance indicators (KPIs), such as conversion rates, sales cycle length, and average deal size.
     
     
   • Continuous Improvement: Regularly review data to identify areas of opportunity, implementing process enhancements to boost efficiency and client outcomes.
     

Qualifications

• Experience & Knowledge
  
  
  • 4+ years of experience in a full-cycle sales or account executive role, preferably with community-focused or B2G (business-to-government) engagements.
  • Proven track record of meeting or exceeding sales targets, particularly in consultative, solution-based selling environments, and similar markets.
  • University or College Education is Not Required: We value lived experience and recognize that practical knowledge—particularly in community-based contexts—can be just as impactful as formal education.
    
    

• Skills & Competencies
  
  
  • Communication: Exceptional presentation and interpersonal skills, with the ability to articulate complex solutions to diverse audiences.
    
    
  • Cultural Sensitivity: Familiarity with or willingness to learn about Indigenous cultures, governance frameworks, and community decision-making processes.
    
    
  • Organizational Ability: Skilled at juggling multiple priorities, keeping CRM data updated, and ensuring clear next steps for all stakeholders.
    
    
  • Entrepreneurial Mindset: Comfortable operating in a fast-paced, evolving environment; proactive in identifying opportunities and solving problems.
    
    
• Additional Requirements
  
  
  • Travel: Willingness to travel for in-person meetings, conferences, and community events; occasional work outside normal office hours to accommodate various time zones. Able to travel in Canada and USA.
    
    
  • Valid Driver’s License: Required for travel to client sites.
    
    
  • Indigenous Applicants: Candidates who self-identify as Indigenous are strongly encouraged to apply.
    

Why Growcer?

• Meaningful Impact: Contribute directly to initiatives that enhance food sovereignty and community resilience.
  
  
• Collaborative Team: Join a group of dedicated professionals who value cross-functional collaboration, knowledge sharing, and camaraderie.
  
  
• Growth Opportunities: Advance your career in a rapidly growing organization that offers ongoing learning, development, and leadership opportunities.
  
  
• Competitive Package: Enjoy a comprehensive compensation and benefits package designed to support your well-being and success.
  • Base salary will be in the range of 80-100k CAD, depending on years of experience
  • OTE will range from 150-170k CAD
    
    
• Remote position with on-site visits to HQ in Ottawa, ON as required.
  
  

Accommodation:

Growcer is dedicated to building a diverse and inclusive workplace. If you feel you need accommodation(s) because of illness, disability, or other special need at any time during the recruitment process, please contact careers@thegrowcer.ca.

Interested candidates should submit a concise cover letter and résumé. We look forward to meeting you!