Product Marketing Manager
Marketing & Communications, Product
Canada · Montréal, France
Posted on Sep 2, 2026
What You’ll Do
- Shape how we talk about our products and the category we’re building toward.
- Drive the structure of our go-to-market motion, positioning, messaging, and the materials that carry them into the world, in close coordination with BD, who owns the parts of GTM that touch deals and partnerships directly.
- Build sales materials that actually get used in a deal, not just filed away.
- Translate technical depth into language a buyer can act on, without flattening what makes the work hard.
- Keep a pulse on the market and where competitors are moving.
- Push back on shipping positioning that’s safe but forgettable; cut scope before cutting sharpness.
- Actively push the brand forward in what you ship—voice, tone, visual identity—not just protect it, and bring that point of view into how the brand shows up company-wide.
- Own positioning, messaging, and launch materials across product lines.
- Own the accuracy and credibility of how Haply is described publicly; nothing goes out that oversells or misleads a technical buyer.
- Share ownership of brand direction, voice, tone, and visual identity alongside product and BD leadership.
- In the first 60 days, establish a baseline for how sales materials get used in deals (or launch reach, whichever proves easier to instrument) and document the method.
- Own margin as a pricing outcome: by month 6, propose and get sign-off on a pricing policy (tiers, discount guardrails, bundle logic) and hit a self-set margin improvement target against the current baseline, tracked deal by deal with sales.
Must Have
- 3+ years in product marketing, ideally for a technical or hardware-adjacent product.
- Strong writing, comfortable moving between technical and commercial audiences.
- Experience shipping launches, from positioning through to supporting materials.
- Bilingual French/English, with writing that reads native in both languages.
- Experience writing for a technical audience
- A distinctive portfolio with writing specific to the product and audience, rather than work that could describe any B2B tech company or competitor.
Nice to have
- Comfort with design tools for decks and one-pagers.
- Experience marketing to robotics, industrial, research, or engineering audiences.