Position Overview

Organization: Kids Help Phone

Title: Social Media Manager

Position: Permanent Full-Time

Reports to: Executive Director, Strategic Storytelling & Communications

Location: Toronto, Ontario, Canada. (Hybrid position, 3 days in office)

Job Posting Closes: November 19th, 2024 at 11:59PM

Is this you?

Are you motivated by the opportunity to positively impact mental health for young people in Canada? Are you passionate about helping youth navigate the challenges of today’s complex, ever-changing, technologically driven world?

Kids Help Phone is reshaping youth mental health in Canada and unlocking the hope young people need to thrive. We’re seeking a team of game changers to help fuel this journey. If you have the courage, resilience, and commitment to make a real difference in young people’s lives, keep reading.

The Position

The Social Media Manager is a pivotal leadership role within Kids Help Phone, responsible for the strategic development and operational management of our social media presence across all major platforms. This is a hands-on role, delivering social strategy to effectively plan, produce, publish, engage and report.

Your responsibilities include content planning (mapping intake to various channels and audiences), content production (writing posts and creating visuals), publishing (ensuring the right content reaches the right audience at the right time), account management (both responsive community management and administrative management of accounts and subscriptions), and performance tracking (analyzing and optimizing content based on data).

This role also demands more than expertise in tactical execution – it requires strategic oversight, strong leadership, and the ability to align social media initiatives with the broader goals of the organization, including brand-building, fundraising, and service awareness. You will be a key player who will inform the development of agency-wide social strategy by bringing deep insights on KHP’s day-to-day user behaviour and platform-specific best practices to the table.

We’re actively considering ways and tools to optimize and automate the way we work wherever that makes sense. We’re looking for an open-minded teammate can manage relationships with our internal cross-functional stakeholders, as well as our external agency partners, to help build the future of KHP communications.

What You'll Do

• Develop and manage the strategic content for Kids Help Phone social channels, with a focus on audience growth, business objectives, and community engagement.
• Develop, maintain, update and oversee the execution of editorial content and calendars for all social platforms.
• Receive and research content opportunities and collaborate with key internal and external partners to lead the development of engaging co-branded content.
• Oversee community management and brand voice across platforms, ensuring consistency, sensitivity, and responsiveness, particularly in crisis or high-sensitivity scenarios.
• Ensure the operational execution of posts on KHP platforms (including Instagram, Facebook, LinkedIn, X/Twitter, Snap and TikTok) adapting content, timing, and moderation strategies to optimize engagement based on platform-specific insights.
• Manage the administrative aspects of social accounts, including subscriptions and reporting tools, ensuring that accounts are current and functional.
• Manage our relationships with external agencies and freelancers who may from time-to-time support production, community management and performance reporting.
• Track and analyze performance metrics across all platforms to identify trends, optimize content, and continuously improve results.
• Serve as the point of accountability for social media performance, reporting directly to the Executive Director of Strategic Storytelling & Communications on key metrics and platform optimization strategies.
• Take full ownership of major social media campaigns, support cause marketing activity from ideation to execution, and ensure authentic presence during key moments such as Pride, Indigenous History Month, and year-end fundraising campaigns.
• Act as a strategic partner to internal departments, external agencies, and collaborators to ensure cohesive and effective messaging across all platforms.

What You'll Need

• Minimum 5 years’ hands-on experience and a Bachelor's degree in marketing, communication, or a related field.
• A strong understanding of social media platforms and their audiences, as well as the latest trends and best practices for content creation, timing, and engagement, adapted to each platform.
• Exceptional communication skills, both written and verbal, with the ability to craft clear, compelling messaging that aligns with brand values and mission.
• Experience creating video content for various social platforms.
• Advanced proficiency in Microsoft Office 365 apps, such as Word and SharePoint, as well as visual editing tools such as Canva or Adobe Photoshop.
• Strong analytical skills with a minimum of 5 years’ experience tracking and reporting social media performance, adjusting strategy based on data-driven insights.
• Excellent multitasking, project management, and time-management skills in a fast-paced environment.
• A relationship-centric approach, with experience in non-profit, youth engagement, or post-secondary student services as an asset.

You’ll already have the following

• A strong understanding of and passion for social media.
• Self-starter, able to manage projects and deadlines in a fast-paced environment.
• Strong sense of professionalism, confidentiality and excellent judgement skills.
• Strong written and verbal communication skills
• Excellent multitasking skills
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills
• Non-profit experience is an asset.

The Organization

Kids Help Phone is a Canadian leader in youth mental health, offering 24/7 professional counselling and e-health services in English and French. For over 30 years, we’ve provided free, anonymous, and confidential support through phone, chat, and text services, helping young people across the country access the resources they need. If you're ready to make history and contribute to a dynamic, mission-driven organization dedicated to improving the mental health and well-being of youth in Canada, we encourage you to apply.

Join Us!

The Small Print

Accommodation Statement:

Kids Help Phone welcomes and encourages applications from people with disabilities, as such reasonable accommodations are available upon request from a candidate with a disability, thus ensuring you can take part in all aspects of the recruitment and selection process. If, as a qualified job applicant, you make an accommodation request, we will consult with you and provide reasonable accommodation according to your accessibility needs. If you wish to make a request, please provide a cover letter when applying for this position.

The successful candidate to this role may be asked to complete a background screen, which may include criminal, credit, employment, educational checks and/or COVID 19 vaccination checks. All offers of employment are conditional on the receipt of satisfactory results of any applicable check.

Statement on Inclusion Diversity Equity Accessibility (I.D.E.A.):

Kids Help Phone provides services in one of the most diverse countries in the world. The diversity of our communities takes many forms. It includes differences related, amongst others to race, ethnicity, national origin, gender identity, gender expression and presentation, sexual orientation, religion, age, ability, and socioeconomic status. We see diversity as an asset to our organization and communities and strive to be reflective of the communities that we serve. We commit ourselves to promoting better understanding and appreciation of our human diversity; a commitment which is best realized through our individual and collective effort.

We are professionally and personally committed to celebrating the rich diversity, equity and inclusion of people who work in our company, to those who live in our communities, and to those who access our services and resources. We believe that it is critical that our services empower freedom of thought and opinion in an environment of mutual respect. All our activities and interactions are enriched by accepting each other as we are and by celebrating our uniqueness as well as our commonality. We are guided by the principle that celebrating diversity, equity and inclusion enriches and empowers the lives of all people.

Message to Agencies:

Kids Help Phone does not accept unsolicited telephone calls, referrals or resumes from any source other than directly from candidates. Kids Help Phone will not consider unsolicited telephone calls, referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services and recruiting agencies. The submission of referrals or resumes by anyone other than a candidate directly to Kids Help Phone is not welcome. Unsolicited referrals and resumes sent to Kids Help Phone will be deemed gratuitous, and Kids Help Phone will not be obligated or bound in any way to pay a referral or any other fee if a person referred to us from a source other than a direct candidate is subsequently hired