TD Insurance, Partner Marketing Specialist
Layer 6 AI
Work Location:
Toronto, Ontario, CanadaHours:
35Line of Business:
Sales & Customer Distribution SupportPay Details:
$79,100 - $111,700 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
Job Description:
Department Overview
TD Insurance is part of TD Bank Group, one of Canada’s largest financial institutions. TD Insurance helps protect clients from the ‘accidents of life’ with a wide range of products including credit protection, life, health, travel, home and auto insurance. With more than three million clients, TD Insurance authorized products and services are available online, over the phone, and through a network of more than 1,000 TD Canada Trust branches.
In Canada, we have two lines of business, General Insurance and Life and Health. Our General Insurance business is one of the top home and auto insurance groups in Canada and the national leader in group insurance and affinity marketing. Our Life and Health business is the number one provider of critical illness insurance and direct life and health insurance in Canada.
At TD Insurance, we are committed to fostering an inclusive, accessible environment. With a Canada-wide workforce of over 4,000 employees and offices in Atlantic Canada, Quebec, Ontario and Alberta, our company is always growing and can help you to grow. TD Insurance offers a stable and dynamic work environment where talent is appreciated, and professional development is taken seriously. More than just a job, we offer rewarding careers.
Job Description
The Partner Marketing Specialist role will be accountable for developing and prioritizing new strategic partnerships, marketing strategies and to accelerate penetration rate with existing priority partner segments. They will manage and execute new strategic partner (NSP) marketing programs, driving innovation and campaign delivery through partner channels.
Key Accountabilities Include:
Conduct analysis of high-potential targeted and develop incremental strategies to accelerate penetration rate growth within these super-growth partner categories.
Innovate new priority group partner marketing approaches to engage alumni, students, faculty, and staff through alumni partner channels e.g. Data matching.
Develop and execute a strategic plan in collaboration with priority GI partners to drive sustained AMG penetration rate growth through targeted marketing initiatives.
Lead the planning, execution, and performance tracking of new partner marketing initiatives (excl existing email campaigns).
Take a strategic leadership role by partnering with AMG relationship managers, GI Journey (Shop), Marketing, and cross-functional experts to conceptualize, design, and launch high-impact partner marketing campaigns that align with organizational growth objectives.
Drive AI innovation in affinity partner marketing to enhance campaign effectiveness and audience engagement.
Support faster test and learn cycles through scenario modeling and early signal detection
Work with data teams to extract and analyze existing partner and member data to identify high potential segments, lifecycle moments and underperforming penetration points and support creating consumer insights
Monitoring market trends
Developing and executing new partner marketing campaigns
Support creative development
Support customer test and learns through partner channels
Overseeing campaign management
Collaborating with marketing teams/agencies, and measuring and optimizing results to help AMG achieve its growth targets.
Job Requirements
A university degree in Marketing and 3+ years of relevant experience in marketing strategies strong communication skills
Strong data/analytical skills
Knowledge of TD Insurance products is an asset
B2B experience
Bilingualism (Eng./Fre.) is an asset
Strong organizational and time management skills
Strong interpersonal skills and stakeholder management
Who We Are:
As part of TD Bank Group, one of Canada's largest financial institutions, at TD Insurance, we care for Canadian families, making it easy to get the best advice, protection, and support in their moments of need, always.
TD Insurance offers a wide range of products, including General Insurance and Life and Health. Everyday, we strive to make every interaction, product and experience remarkably human and refreshingly simple for more than four million customers who count on us.
Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more
Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.
Colleague Development
If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.
If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.
We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.
Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.
Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!
Language Requirement (Quebec only):
Sans Objet