Customer Experience Strategy Lead

Layer 6 AI

Layer 6 AI

Customer Service

Wilmington, DE, USA · Mt Laurel, NJ, USA

Posted on Apr 15, 2026

Work Location:

Mount Laurel, New Jersey, United States of America

Hours:

40

Pay Details:

$115,400 - $173,160 USD

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Line of Business:

Enterprise Enabling Functions

Job Description:

The Customer Experience Strategy Lead within the US Consumer Bank Customer Experience team is responsible for shaping and delivering a comprehensive, omnichannel customer experience strategy aligned to TD’s brand promise. This role serves as the voice of the customer and drives end-to-end improvements across the customer journey by translating customer insights into prioritized initiatives, business cases, and measurable outcomes. The role partners closely with other Product Owners, cross-functional stakeholders, and senior management to establish a clear CX vision, champion customer interests, and foster a culture of continuous improvement and innovation.

Key Responsibilities include: Driving Customer Experience (CX) vision, strategy, and execution across the US Consumer Bank. Champion a unified, customer-centric mindset across teams and promote continuous improvement and innovation by translating customer insights and CX performance into clear recommendations, decisions, and actions. Influence senior leaders through clear CX vision, insights, and business cases, and ensure CX initiatives remain aligned to enterprise and line-of-business goals.

  • Understand end-to-end customer journey moments across acquisition, onboarding, engagement, servicing, and retention, providing insight into irritants and opportunities.
  • Serve as the voice of the customer by identifying, analyzing, and prioritizing key customer pain points and systemic issues across digital, retail, contact center, and servicing interactions.
  • Lead customer journey mapping and touchpoint optimization to improve satisfaction, loyalty, and business outcomes.
  • Conduct discovery, documentation, and research to design future-state omnichannel experiences, partnering with product, channel, marketing, operations, and technology teams.
  • Analyze CX trends, feedback, and performance data to quantify opportunities and build data-backed business cases that inform investment decisions and prioritization.
  • Support existing framework for capturing and continuously assessing customer feedback, and for tracking progress against CX goal

Depth & Scope:

  • Provides people management leadership by hiring the best talent, setting goals, developing staff, managing employee performance and compensation decisions, promoting teamwork and handling any/all disciplinary actions, as required
  • Deep expertise requiring significant in-depth and/or breadth of expertise in a complex field and knowledge of broader related areas
  • Accountable for specialized product development support based on deep product expertise and expert knowledge of Agile/Scrum processes, roles and practices
  • Senior specialist providing advisory services to executives, business segment leaders and governs the requirements for own work
  • Integrates knowledge of the enterprise function’s or business segment’s overarching strategy in leading program design, policy formulation or operating standards within one or more areas of expertise
  • Anticipates emerging business trends and regulatory/risk issues as a basis for recommending large-scale product, technical, functional or operations improvements
  • Advises on execution strategy and leads the development and deployment of functional programs or initiatives within their own field or across multiple specialties
  • Solves unique and ambiguous problems with broad impact; typically oversees standards, controls and operating methods that have significant financial and operational impact within the context of their own field
  • Requires innovative thinking to develop new solutions
  • Impacts the technical or functional direction and resource allocation of part of an enterprise function or business segment
  • Engages stakeholders to take action; serves as a source of expert advice, influences change; frames information in a broader organizational context
  • Provides leadership guidance, make recommendations and collaborate with business to ensure solutions meets the business needs on a complex project or program

Education & Experience:

  • Undergraduate degree and / or product certificate required
  • Graduate degree preferred
  • 10+ years relevant experience
  • 5-7 years Product Owner or Agile related delivery experience
  • Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
  • Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset

Preferred Qualifications:

  • Familiarity and comfort with data analytics and AI tools for Customer Experience

Customer Accountabilities:

  • Partners with senior management to support the delivery of a product vision
  • In alignment with the product vision, create and maintain a product backlog and continuously re-prioritize user stories that will provide the most customer or end user value
  • Continuously aligns with senior management on the product delivery roadmap, defined Minimum Marketable Features or Minimum Viable Products and release cadence
  • Reviews performance analytics; recommend and champion strategies to enhance the customer or end user product experience
  • Participates in scrum or Kanban events (e.g. stand-ups, retrospectives), express new ideas for improving product value or delivery efficiency, sharing with leadership as appropriate
  • Proactively engages established business process partners to ensure customers or end users are prepared for application changes and establish Day 2 processes
  • Creates a value-focused product backlog and continuously iterate, ensuring there are user stories scoped and prioritized
  • Provides user story design, development and completion oversight; accepting / rejecting user stories based on the agreed upon Definition of Done and Acceptance Criteria
  • Manages delivery initiatives and (depending on complexity) oversee multiple development team (pod) backlogs
  • Proactively raises issues that impede the efficient delivery of customer-focused increments
  • Responsible for defect management and prioritization

Shareholder Accountabilities:

  • Ensures team adheres to enterprise frameworks and methodologies related to overall business management activities
  • Leads relationships with corporate and/or control functions to ensure alignment with enterprise and/or regulatory requirements
  • Supports team in staying knowledgeable on emerging issues, trends and evolving regulatory requirements and assess potential impacts to the Bank
  • Assesses / identifies key issues and escalate to appropriate levels and relevant stakeholders and business management where required
  • Leads the submission and discussion on the Quarterly Business Review, with respect to their product
  • Identifies, mitigates and reports on risk issues per enterprise policy / guidance and ensures appropriate escalation processes are followed
  • Ensures business operations are in compliance with applicable internal and external requirements (e.g. financial controls, segregation of duties, transaction approvals and physical control of assets)
  • Leads relationships with business lines / corporate and/or control functions to ensure alignment with enterprise and/or regulatory requirements
  • Leads or contribute to cross-functional / enterprise initiatives as an organizational or subject matter expert helping to identify risk / provide guidance for complex situations
  • Defines the OKRs in partnership with numerous stakeholders across the organization
  • Protects the interests of the organization – identify and manage risks, and escalate non-standard, high risk transactions / activities as necessary
  • Manages oversight process, risk-based identification and monitoring of related risks and regulatory compliance across the supported functions, while ensuring key controls and processes are effectively managed
  • Oversees or leads the facilitation and/or implementation of action / remediation plans to address performance / risk / governance issues
  • Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts
  • Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite

Employee/Team Accountabilities:

  • Contributes to the development of business segment and/or enterprise functional strategic priorities within their operational area or field of specialty
  • Develops annual and/or long-term plans for own area and influences plans well beyond area managed
  • Responsible for management of the overall team providing both leadership and guidance
  • Sets targets and objectives for the team, and deliver results
  • Grows team expertise to align with business/enterprise demand and direction; assess team skills and capabilities and continually look for ways to provide and enhance the value delivered
  • Leads a high performing team; provide on-going feedback and performance reviews, coach and develop employees and ensure performance management activities are undertaken and provide regular input into employee assessments and development plans
  • Leads the process of setting performance objectives for the team; track, monitor and effectively address and/or reward performance in a timely manner
  • Manages employees in compliance with all human resources policies, procedures and guidelines of conduct
  • Shares knowledge, information, skills, and subject matter expertise among the team and ensure the timely communication of issues and encourage good working relationships with other functions and teams
  • Supports an environment where team freely escalates business challenges; facilitate change through positive reinforcement of milestones and successes
  • Recruits for all hires to ensure a highly diverse, qualified workforce to achieve business objectives
  • Establishes and fosters a cohesive team; promote a fair and equitable environment that supports a diverse workforce and encourage the team to achieve common goals and objectives
  • Acts as a brand ambassador for the business area/function and the bank, both internally and/or externally

Physical Requirements:

Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%

  • Domestic Travel – Occasional
  • International Travel – Never
  • Performing sedentary work – Continuous
  • Performing multiple tasks – Continuous
  • Operating standard office equipment - Continuous
  • Responding quickly to sounds – Occasional
  • Sitting – Continuous
  • Standing – Occasional
  • Walking – Occasional
  • Moving safely in confined spaces – Occasional
  • Lifting/Carrying (under 25 lbs.) – Occasional
  • Lifting/Carrying (over 25 lbs.) – Never
  • Squatting – Occasional
  • Bending – Occasional
  • Kneeling – Never
  • Crawling – Never
  • Climbing – Never
  • Reaching overhead – Never
  • Reaching forward – Occasional
  • Pushing – Never
  • Pulling – Never
  • Twisting – Never
  • Concentrating for long periods of time – Continuous
  • Applying common sense to deal with problems involving standardized situations – Continuous
  • Reading, writing and comprehending instructions – Continuous
  • Adding, subtracting, multiplying and dividing – Continuous

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.

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Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package


Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation

TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.

If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at USWAPTDO@td.com. Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.