Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in NYC, Sunnyvale, Mountain View, or San Francisco.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

We’re seeking a highly organized and creative Senior Social Content Prodcer to lead the production and amplification of dynamic social content across our key platforms. In this role, you’ll be instrumental in crafting compelling narratives that resonate with our audiences, drive engagement, and elevate our brand presence in real time. You will collaborate closely with social, creator, and partnership teams to produce content that aligns with cultural trends, campaign goals, and community expectations—bringing stories to life with agility and creative excellence.

Responsibilities:

• Content Production: Own the end-to-end production of social content across channels such as LinkedIn, Meta, TikTok, and Reddit, ensuring alignment with brand voice and cultural relevance.
• Storytelling: Craft compelling narratives and scripts that elevate brand messaging and resonate deeply with target audiences across social platforms and markets.
• Copywriting: Craft engaging, on-brand copy for social media posts and campaigns that cater to platform nuances and audience behavior.
• Creative Collaboration: Work closely with creators, partners, and internal stakeholders to ideate, script, and produce engaging video, graphic, and written content that drives community connection and growth. Concept internal talent and influencer content for social media platforms.
• Real-Time Responsiveness: Coordinate timely content and creative responses to trending moments, audience feedback, and evolving social conversations to maintain relevance and authenticity.
• Quality & Tone Stewardship: Maintain consistent quality and tone across all social assets, balancing brand personality with audience expectations and platform best practices.
• Cross-Functional Alignment: Partner with Social, Brand, Legal, Communications, and Customer Experience teams to ensure content complies with guidelines and supports broader marketing initiatives.
• Performance Tracking & Optimization: Monitor content performance metrics and audience engagement, and establish feedback loops to inform creative decisions.
• Workflow & Tooling Management: Optimize content production processes, leveraging creative tools and platforms to improve efficiency, collaboration, and scalability.
  
  
  

Qualifications

Basic Qualifications

• 7+ years of experience producing content for social media or digital platforms, with proven expertise in managing end-to-end content production cycles.
• 2+ years’ experience with Photoshop and editing with Adobe Premiere or Avid. Experience with After Effects and CapCut is a plus.
• Experience in shooting phone-first content at events, with talent, or in real-time moments.
• 4+ years of experience with social media platforms (LinkedIn, Meta, TikTok, Reddit) and their evolving content formats and best practices.
• 4+ years of experience with creator culture and content strategies, with the ability to apply those insights to branded content.
• 4+ years of project management and organizational skills, with an ability to juggle multiple campaigns and deadlines in a fast-paced environment.
  
  

Preferred Qualifications

• Experience working within global or matrixed organizations, managing diverse and multi-market social content strategies.
• Experience as a content creator or demonstrated understanding of creator best practices, including audience engagement, platform-specific trends, and content optimization.
• Proficiency with social listening, publishing, and content management tools (e.g., Sprinklr, Sprout Social, Khoros, Brandwatch).
• Background in editorial strategy, creator marketing, or culturally relevant campaigns that drive community engagement.
• Passion for innovation in social storytelling and building authentic brand connections in real-time digital culture.
• Experience collaborating across cross-functional teams including legal, communications, and brand to ensure content integrity and compliance.
• Exceptional communication skills, both written and verbal, with a keen eye for detail and storytelling.
  
  
  

Suggested Skills:

• Graphic Design
• Video Editing
• Social Content Production
  
  

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 to $195,000 Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview
  
  
  

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.