High-Value Acquisition Marketing Group Manager
Marketing & Communications
California, USA
USD 149k-233k / year + Equity
Posted on Aug 22, 2025
Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in San Francisco or Sunnyvale.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The LinkedIn Marketing Solutions (LMS) Growth Marketing Team is looking for a High-Value Acquisition Marketing Group Manager. This role focuses on creating and executing strategies to attract and retain high-value prospects through targeted content, messaging, and coordinated cross-functional efforts. It includes leading a marketing team to run integrated campaigns, analyzing program performance, and identifying opportunities for improvement. Collaboration with Sales and clear communication with stakeholders are essential to ensure alignment, optimize revenue impact, and drive long-term business growth.
Responsibilities:
Basic Qualifications:
The pay range for this role is $149,000 to $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
This role will be based in San Francisco or Sunnyvale.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
The LinkedIn Marketing Solutions (LMS) Growth Marketing Team is looking for a High-Value Acquisition Marketing Group Manager. This role focuses on creating and executing strategies to attract and retain high-value prospects through targeted content, messaging, and coordinated cross-functional efforts. It includes leading a marketing team to run integrated campaigns, analyzing program performance, and identifying opportunities for improvement. Collaboration with Sales and clear communication with stakeholders are essential to ensure alignment, optimize revenue impact, and drive long-term business growth.
Responsibilities:
- Develop and drive strategy to acquire high value prospects with strong long-term revenue potential, including identifying the key audiences, the right content and messaging, and the right channels and motions to acquire these prospects
- Shape and execute marketing and in-product strategy to onboard new customers via aligned Sales and Marketing motions to maximize retention and long-term spend
- Manage, coach, and grow a team team of Marketers to develop and implement a cross-channel program of Marketing campaigns to implement the high-value acquisition strategy, in partnership with LinkedIn’s Marketing Operations teams
- Assess program performance holistically across the broader acquisition and onboarding team, analyze drivers of performance, and proactively recommend and implement opportunities to improve results
- Communicate program strategy and ongoing performance to Marketing and Sales stakeholders, ensuring executive visibility, alignment, and buy-in
- Partner with Sales team to maximize revenue contribution from end-to-end acquisition program, for example by developing strategies for new markets or audiences, improving Sales messaging and outreach, or improving lead routing and handling processes
Basic Qualifications:
- BS/BA Degree
- 2+ years of experience leading acquisition and/or lead generation Marketing teams
- 2+ of experience working with tools like Salesforce, Gong, SalesLoft, and marketing automation platforms
- 4+ years of experience working with Sales acquisition teams and senior Sales leaders
- 6+ years of experience managing digital lead generation marketing programs across multiple Marketing channels
- Prior Marketing experience in Ad Tech industry
- Experience building and scaling programs across global and multilingual markets
- Background in Sales or Sales Ops, with understanding of the full customer lifecycle and funnel dynamics
- Proven track record of owning and delivering end-to-end growth strategies that drive measurable business impact
- Executive-level communications skills, including to senior Marketing and Sales stakeholders
- Strong business acumen, with ability to understand broader business context and recommend cross-functional solutions spanning Product, Sales and Marketing
- Strategy & Business Impact
- Lead Generation Strategy & Execution
- Cross Functional Communication
- Sales Marketing Partnership & Lead Conversion
- Change Management & Influence Across Functions
The pay range for this role is $149,000 to $233,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.
Additional Information
Equal Opportunity Statement
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.
If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at accommodations@linkedin.com and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
- Documents in alternate formats or read aloud to you
- Having interviews in an accessible location
- Being accompanied by a service dog
- Having a sign language interpreter present for the interview
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
San Francisco Fair Chance Ordinance
Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
Pay Transparency Policy Statement
As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.