Senior Lifecycle Marketing Manager
Marketing & Communications
Toronto, ON, Canada
Maple's purpose is to meet the world's healthcare needs. We're Canada's leading on-demand healthcare platform, connecting patients with Canadian-licensed doctors, nurse practitioners and specialists. Today, we're proud that over 8 million patients and 7,000 businesses and government partners have access to same-day, proactive and ongoing care. We enable people to take control of their health and push the boundaries of what's possible every day.
Bold minds. Big impact. A career at Maple is about making an impact. We empower bold thinking, surround you with an inspiring team and are driven by a motivating purpose. Here, you'll do work that changes lives — including your own.
The role
In this role, you'll shape a data-driven lifecycle program from the ground up — deciding what to build, what to test, and how to measure it — while partnering across Marketing, Product, Data, and Business Development to deliver experiences that actually move the business.
Your responsibilities
Lead the strategy, development, execution and optimization of lifecycle marketing across the full member journey — acquisition, onboarding, engagement, retention, reactivation and win-back
Build and optimize multi-channel journeys across email, SMS, push and in-app for consumer, employer and partner audiences using our marketing automation platform
Turn customer insights, behavioural data and experimentation into scalable programs that grow LTV, lift retention and improve activation
Partner cross-functionally with Product Management, Data and Business Development to deliver personalized experiences that drive measurable outcomes
Design and run a rigorous A/B testing roadmap — set the hypotheses, ship the tests, share the learnings across the business
Shape the segmentation strategy, measurement framework and reporting infrastructure that make the whole program smarter over time
As the Senior Manager, Lifecycle Marketing, you will:
What success looks like
Over your first 12–18 months, you'll build the scalable processes, playbooks and reporting infrastructure that turn lifecycle into a repeatable growth engine. You'll partner with Product to influence the member experience, launch lifecycle campaigns behind new products and service offerings, and use behavioural insights to shape roadmap decisions across the business. Success shows up in the numbers — new user to paying member conversion, onboarding completion, retention, churn, LTV and revenue attributable to lifecycle.
What you'll bring
7+ years of lifecycle, CRM, retention or growth marketing experience
A track record of building and optimizing lifecycle programs in a subscription, marketplace, SaaS, digital health or consumer tech environment
Deep hands-on experience with marketing automation platforms — Braze, Iterable, Salesforce Marketing Cloud,
HubSpot, Customer.io or similar
Strong analytical skills and the ability to use data to drive decisions
Experience designing and running A/B testing programs end-to-end
Sharp cross-functional collaboration and stakeholder skills — you know how to bring people along
Strong project management and execution — you get things shipped
A gift for translating customer insights into scalable programs
Experience in healthcare, digital health or another regulated industry
Subscription business experience
SQL or advanced analytics experience
Familiarity with customer data platforms (CDPs) and customer journey orchestration tools
Nice to have:
How we'll support you
Maple for you and your family: 24/7 access to general practitioners, pediatrics and mental health therapy for you and your family. Care starts on day one
Comprehensive health coverage: Medical, dental and life insurance because your peace of mind — and your loved ones — matter most
Health spending account: Extra funds to cover the essentials that make a difference, from new glasses to specialised therapy
Flex benefits: An annual budget built for your growth and well-being. Use it for professional development, wellness expenses or a one-time boost to your retirement savings. You choose what matters most
Health days: Life happens. We provide 10 dedicated days for rest, medical appointments or caregiving, so you can show up at your best
Destination days: Work from anywhere. Enjoy the flexibility to work internationally in eligible countries for up to five days per year
Group retirement savings plan: We're here for the long haul. Invest in your future with our group retirement plan
We recognise our people's health is everything. That's why we take care of them.
The details
Job type: Existing vacancy, full-time
Hiring manager: Senior Director, Performance and Digital
Location: Hybrid, 225 Richmond Street West, Toronto, ON
Start date: August 2026
Vacation: 4 weeks
Pay range: $130,000 - $150,000
Offers can vary depending on skills, experience and readiness to meet Maple's expectations for this level. We encourage open conversations about pay. If you have questions about how compensation works at Maple, you're welcome to ask at any point in the interview process.
We're committed to the safety and security of our platform. Please note that any offer of employment is subject to a criminal record check (EPIC) and identity verification. Additional checks, including employment or education verification, may be conducted depending on the role's requirements.
Use of artificial intelligence
We don't currently use artificial intelligence (AI) or automated tools to screen, assess or select candidates. Every application is thoughtfully reviewed by our Talent Acquisition team or hiring managers.