The Company

Merchant Growth is one of Canada’s leading fintech providers of credit to small businesses. The Company differentiates itself through a proprietary, technology-driven application process, advanced underwriting, and a highly focused servicing process. Our mission is to bring the most convenient & accessible financing experience to Canadian business owners.

We care about growing strong and capable teams with creative, collaborative people. Your peers at Merchant Growth have diverse backgrounds, skill sets, and experiences but share an established track record of driving significant business growth.

The Company is seeking a high-performing and motivated full-time VP of Partnership Sales. If you’re looking to join a Company poised for continued significant growth over the next several years, where you’ll have an immediate impact on the business and team, this may be the perfect role for you. You will also get the opportunity to work with and learn from one of the strongest leadership groups in the industry, with a track record of successfully scaling teams and impacting rapid organizational growth.

The Role

The Director of Partnership Sales will play a key role in driving Merchant Growth’s mission to become the go-to financing partner for small businesses across Canada. This position is responsible for identifying, acquiring, and nurturing strategic corporate partnerships that drive scalable growth and expand our partner ecosystem. The ideal candidate will be a strong sales leader with expertise in prospecting, relationship management, and deal negotiation. With ownership of the partnership sales cycle, from lead generation to agreement execution, this role requires a strategic mindset, cross-functional collaboration, and a passion for supporting small business owners. This leader will contribute to Merchant Growth’s revenue objectives through innovative partnerships and by enabling our partners to deliver value-added services to their small business clients across Canada.

Main Functions

Corporate Partner Acquisition & Business Development

• Build and nurture relationships with key decision-makers, presenting compelling value propositions aligned with partners' goals and Merchant Growth’s mission.
• Identify and secure strategic partnerships with corporate organizations, financial institutions, and ecosystem players across various business sectors.

Strategic Prospecting & Pipeline Management

• Lead proactive outreach efforts to generate leads and build a robust pipeline of high-potential partners.
• Manage and nurture a robust partnership pipeline, ensuring consistent follow-ups and advancing opportunities toward successful agreements.

Ownership of the Sales Cycle for Partnerships

• Manage the sales cycle from initial engagement to negotiating and finalizing partnership agreements.
• Develop mutually beneficial terms that create long-term value for both partners and Merchant Growth.

Collaborate Across Teams to Drive Partner Enablement

• Work closely with marketing, finance, and operations teams to align partnership strategies with internal objectives.
• Ensure seamless onboarding and enablement of new partners by collaborating with Inside Sales management and support teams.

Customer-Focused and Value-Driven Selling

• Understand partner and small business needs to provide tailored solutions that promote Merchant Growth’s products.
• Serve as a trusted advisor to partners, guiding them on how Merchant Growth’s services can enhance value for their small business clients.

Performance Management & Reporting

• Track key performance metrics such as new partner accounts, activations, revenue contributions, and ecosystem growth.
• Provide updates to senior leadership on pipeline status, market trends, and partnership performance.

Market Insights & Continuous Improvement

• Stay informed about industry trends, competitor activities, and market dynamics to refine the partnership strategy.
• Use disciplined sales practices, including effective CRM utilization and follow-through.

About you

• 8+ years of experience in B2B sales, business development, or partnerships, with a track record of securing and managing high-value deals.
• Entrepreneurial mindset with a passion for supporting small businesses.
• Proven skills in prospecting, negotiation, and relationship management.
• Experience in corporate partnerships, financial services, or related industries preferred..
• Ability to manage complex sales cycles and deliver customized, value-driven solutions.
• Skilled in cross-functional collaboration to achieve aligned outcomes.
• Strong analytical and reporting skills with proficiency in using CRM tools (e.g., Salesforce).