Job Summary

We’re looking for an experienced Social Media Manager to lead Nanoleaf’s organic social media strategy across Instagram, TikTok, YouTube, X and Linkedin and other social platforms. This role is ideal for someone who is both strategic and hands-on–you can build a content plan, execute it, track performance, and grow an engaged community.

Who We Are

Nanoleaf creates smart home and wellness products that take ordinary experiences and make them extraordinary. We do this by creating unique products that improve the way people experience everyday life, building a strong team of passionate individuals who want to make an impact, and always designing with the customer in mind.

Founded in 2012 by three engineers on a mission to make green technology desirable, Nanoleaf now has offices in Toronto, Shenzhen, Paris, Hong Kong, and the Philippines, with products sold globally through major retailers including Apple, Best Buy, Wal-Mart, and Home Depot. We’re building a globally recognized, design-led brand, and a team that values creativity, collaboration, and growth.

Learn more:
nanoleaf.me | linkedin.com/company/nanoleaf
Instagram / X: @nanoleaf | TikTok / Youtube / Twitch: @nanoleafofficial

What You’ll Do

• Own Nanoleaf’s organic social media strategy across Instagram, TikTok, YouTube, X and LinkedIn
  
• Build and manage a multi-channel content calendar aligned with marketing and business priorities
  
• Create and publish engaging content (short-form video, posts, stories, etc.)
  
• Create briefs and collaborate with UGCs to generate content when relevant
  
• Track trends, platform changes, and cultural moments to keep Nanoleaf relevant and competitive
  
• Grow Nanoleaf’s online community through engagement, interaction, and community-first content
  
• Analyze performance and provide regular reporting and insights to improve results
  
• Collaborate with internal teams (Brand, Design, Product Marketing, Sales) to align on key initiatives
  
• Partner with the PR/Influencer team to ensure influencer content aligns with organic social strategy
  
• Repurpose influencer and creator content into platform-optimized organic posts where appropriate

What We’re Looking For

• 4–6+ years of experience managing social media for a brand (consumer tech/lifestyle preferred)
  
• Proven experience driving organic growth on Instagram and TikTok (YouTube and X a plus)
  
• Strong understanding of content strategy, storytelling, and platform best practices
  
• Ability to create and edit short-form video content (Reels/TikTok/Shorts)
  
• Experience with social analytics, reporting, and performance optimization
  
• Exceptional writing skills and an understanding of brand voice
  
• Experience with community management and UGC-driven growth
  
• Highly organized, proactive, and able to manage multiple priorities
  
• Creative mindset with strong awareness of trends and internet culture
  
  

Bonus Points

• Experience working with influencers/creators or PR teams
  
• Familiarity with social tools (Later, Sprout, Hootsuite, etc.)
  
• Comfortable being on-camera
  
• Interest in smart home, design, gaming setups, wellness or creator culture

Why Join Nanoleaf

Nanoleaf is growing fast, and this role will be a key part of building our brand presence and community across social platforms. You’ll have the opportunity to shape strategy, test creative ideas, and make a measurable impact.

How to Apply

Submit your resume and include:

• Links to social accounts you’ve managed and a portfolio of content
  
• A brief note on why you’re interested in Nanoleaf

Nice to Have

• Experience in consumer tech, hardware, or design-led lifestyle brands
  
• Experience managing global or multi-market brands
  
• Product naming and launch experience at scale
  
• Interest in smart home technology, gaming, wellness technology or creator culture
  
  

What We Offer

• Competitive compensation
  
• Health benefits
  
• Hybrid work model (Monday & Tuesday in office, W-Friday remote)
  
• Based out of our Toronto HQ (across the street from St Lawrence Market, steps away from TTC and Union Station)
  
• Opportunity to work on a globally recognized, design-led brand
  
• A collaborative, creative, and growth-oriented team environment