Marketing Manager (North America) | Full-time, Hybrid

About Nanoleaf

Nanoleaf is a pioneering smart home and wellness technology company, transforming everyday experiences into extraordinary ones through design and innovation. Since 2012, we’ve been pushing the boundaries of what’s possible—making smart, sustainable tech desirable and accessible. With offices in Toronto, Shenzhen, Paris, Hong Kong, and the Philippines, and retail partnerships with Apple, Best Buy, and Home Depot, we’re building a global brand rooted in creativity, sustainability, and customer delight.

We foster a collaborative, positive, and inclusive culture where passionate individuals grow together.

Learn more about us:

nanoleaf.me

Linkedin.com/company/nanoleaf

Instagram | X @nanoleaf

Youtube | Facebook: @thenanoleaf

Tiktok | Twitch @nanoleafofficial

About the Role

We’re looking for a hands-on Marketing Manager to lead marketing across North America. This role owns campaign strategy, performance, and execution across digital channels, including paid media, eCommerce, online retail support, email, and SMS.

You will manage a small creative and marketing team, and lead the Ads Manager responsible for paid media execution, ensuring strong performance and alignment with overall business goals.

This is a hybrid role requiring both strategic thinking and operational leadership and requires you to be in the Toronto office, onsite, two (2) times week, so ideally, you are local to the GTA/have the ability to commute into TO HQ.

What You’ll Do

Email & Web Design

• Design and optimize content for websites, landing pages, banners, product details pages (PDPs), and digital campaigns.
• Create on-brand graphics for social media, email newsletters, digital ads, and partner retail platforms.
• Collaborate with internal teams on UI/UX considerations, accessibility, and creative alignment.
• Be the liaison for Shopify tasks.

Amazon Content Leadership

• Own content strategy for Amazon (A+ content, PDPs, storefronts).
• Work with regional Amazon managers to localize and optimize content.
• Ensure content drives conversion and aligns with SEO best practices.

Lifecycle Marketing (Klaviyo)

• Own email and SMS marketing strategy and execution.
• Manage and optimize flows (welcome, abandoned cart, post-purchase, etc.).
• Segment audiences and improve retention and LTV.

Paid Media Strategy & Leadership

• Lead paid media strategy across Meta, Google, Amazon Ads, and other platforms.
• Manage and guide the Ads Manager responsible for execution.
• Define campaign structure, targeting strategy, and messaging direction.
• Set performance targets (ROAS, CAC, conversion rates) and ensure accountability.
• Review performance regularly and provide clear optimization direction.
• Approve budgets, scaling strategies, and testing roadmaps.
  

Analytics & Performance Management

• Track and report on KPIs across all channels.
• Use data to drive decisions across creative, targeting, and spend.
• Identify opportunities for growth and efficiency improvements.

Team Leadership

• Provide clear directions and key business objectives.
  
• Manage workload, timelines, and output quality across the team.

• Directly manage:
  • Graphic Designer
  • 3D Artist
  • Marketing Assistant
  • Ads Manager

What You Bring

• 5+ years of experience in digital marketing with full campaign ownership.
• Strong understanding of paid media (Meta, Google, Amazon Ads), with experience leading or overseeing performance marketing.
• Experience managing or mentoring team members.
• Proven experience with email and SMS marketing (Klaviyo preferred).
• Strong experience with eCommerce and/or Amazon marketplaces.
• Ability to manage both creative direction and performance metrics
• Data-driven mindset with strong analytical skills.
  

Nice-to-Have Skills

• Experience in consumer electronics or hardware
• Experience working across multiple regions
• Familiarity with Shopify Markets and Amazon ecosystems
• Experience supporting marketing for big box retailers
• Experience or knowledge in graphics design, web and app UX/UI to be able to manage designers and web landing pages and PDPs
  

Why Join Nanoleaf?

• Be part of a company and brand with global impact
• See your work featured in global campaigns and on store shelves
• Enjoy creative freedom and opportunities for growth
• Work with a friendly, and passionate team
• Centrally located office in downtown Toronto, steps from Union Station & TTC

Ready to Apply? If you’re excited by this opportunity, we’d love to hear from you!

Only applications submitted through our official career portal will be considered.