Title: Marketing & Content Specialist

Reports To: Director of Demand Generation

Location: Saint John, NB or Remote Canada

Who We Are

We help organizations be the best they can be! We are passionate about making information not only easy to create and share, but also quick and simple to find, follow, and maintain. Even the most complicated processes are no match for our software that makes information simple for anyone to navigate and understand.

At Procedureflow we are customer obsessed. We pride ourselves on delivering optimal customer experiences and we welcome people who share our passion to join our team. You will have the opportunity to make an impact while working alongside some of the brightest and most passionate people in the industry.

What You’ll Be Doing

Procedureflow is a B2B knowledge management platform that helps organizations standardize complex processes and deliver consistent, high-quality customer service. By giving customer-facing teams the right knowledge, in the right process, at the right time, we help reduce errors, improve onboarding, and increase efficiency.

We’re looking for a creative, detail-oriented, and strategic Marketing & Content Specialist to help grow our digital presence and support our content and campaign efforts. This role sits at the intersection of copywriting, content strategy, SEO, and social media — and is ideal for someone who loves crafting great content, building online visibility, and shaping the voice of a growing B2B brand.

Content & Copywriting

• Write clear, compelling content for web, email, landing pages, blogs, sales materials, and presentations
• Own and manage Procedureflow’s blog from writing and editing to publishing and performance tracking
• Ghostwrite or guest-write thought leadership content for external publications and partner blogs
• Support content creation for presentations, events, and internal communications
• Ensure all content is optimized for SEO and emerging AEO opportunities
• SEO, AEO & Content Discovery
• Research and apply SEO best practices to blog posts, landing pages, and website copy
• Optimize content for search engines and answer engines
• Identify content gaps and opportunities based on keyword trends and audience
• Collaborate with web/design teams to improve on-page SEO and structure

Social Media & Community Engagement

• Own Procedureflow’s social media strategy and calendar (LinkedIn, Instagram, YouTube, etc.)
• Write, schedule, and optimize engaging posts that support our brand, campaigns, and content strategy
• Repurpose long-form content (blogs, case studies, webinars) into bite-sized, social-friendly formats
• Monitor social trends, mentions, and industry conversations through social media listening
• Engage in relevant online communities including Reddit, forums, and social

Campaigns, Events & Brand Support

• Support campaign execution across email, digital ads, and gated content
• Assist with promotion and content for webinars, virtual events, and conferences
• Coordinate post-event follow-up content such as recaps, social snippets, and nurture emails

Strategy & Collaboration

• Maintain consistent brand messaging across all content and platforms
• Work cross-functionally with sales, product, and customer success to align messaging
• Stay current on trends in content marketing, SEO/AEO, social media, and community building

Who You Are

• 2+ years of experience in marketing, content, communications, or a similar role
• Excellent copywriting and editing skills across both short-form and long-form content
• Experience managing corporate social media accounts and content calendars an asset
• Knowledge of SEO and AEO best practices
• Experience writing and optimizing blog content for organic discovery
• Familiarity with tools like HubSpot, Canva, Figma, or similar
• Organized, proactive, and able to manage multiple content projects and timelines
• A strong sense of brand tone, storytelling, and audience engagement
• A great attitude and willingness to try

What We Offer

• Competitive Salary
• Benefits From Day One - and we cover the health & dental premiums
• Paternal Leave Top-Up
• Retirement Savings - employer matching up to 4%
• Employee Stock Options
• Home Office Equipment – laptop, monitor, mouse and keyboard are all included.
• Positive Team Culture - we work hard but we also have a lot of fun together!

Remote Workspace Requirements

Procedureflow is a remote-first company, and this is a work from home opportunity. Our head office is in Saint John, New Brunswick, (which is available to you as a workspace), but we know you can do your work from anywhere in Canada.

You have a safe, comfortable, and ergonomic workspace and working environment - a private and quiet workspace is vital for doing your best work! You also have a reliable internet connection capable of participating in video calls.

Apply Now!

The Procedureflow team is highly skilled, motivated, hardworking, and fun! This position would be ideal for you if you are looking to be part of a fast-growing SaaS business. Have we piqued your interested? Awesome! Submit your resume today and let’s connect.

While many of our opportunities are remote positions, only those who are a Canadian citizen, a permanent resident of Canada, or have a valid Canadian work permit will be considered. All applications are appreciated, however, only those being considered for interviews will be acknowledged.