Prodigy Education is a global leader in game-based learning. Our mission is to help every student in the world love learning, motivating more than 20 million students a year to practice standards-aligned math and English. More than 800,000 teachers use Prodigy as a free instructional tool. Fun, motivating, and research-based, Prodigy is the EdTech platform students actually ask to use. Visit www.prodigygame.com to learn more.

As Prodigy embarks on its product-led growth journey, we are seeking a Senior Product Manager who thrives in high-autonomy, high-impact environments. You will help lead the strategy and execution of our most important PLG initiatives, with specific emphasis on our groundbreaking State Challenge Math tournament. You will be responsible for driving scalable acquisition, activation, and engagement strategies that tap into our massive K–8 user base of students, teachers, and parents.

This is not a role for passive roadmap maintainers—you will own the entire State Challenge PLG lifecycle from ideation to go-to-market execution, you will work cross-functionally to design viral loops, and how to expand our existing freemium strategies. In addition to this, you will develop and execute other growth experiments that accelerate our mission to help every student in the world love learning. While this role’s primary focus is expanding our State Challenge, you will also lend your expertise to our other PLG initiatives through collaborative planning, and recommendations from your experience as a PLG practitioner.

Your Impact

Strategy & Ownership

• Help define and lead Prodigy’s PLG roadmap across teacher and classroom growth loops, using State Challenges as your primary lever in this space.

• Serve as the strategic driver behind PLG initiatives like the State Challenge, and how it interacts and grows with our other initiatives like the Lead Teacher program, and in-product referrals.

• Design and validate growth loops that increase user acquisition, activation, retention, and monetization.

• Build conviction behind the most important investment areas, balancing short-term wins with long-term vision.

• Plan a future state where Prodigy’s various PLG initiatives come together to produce a whole greater than the sum of their individual parts, by answering the question “how do these initiatives not only fit together, but boost each other?”

Execution & Experimentation

• Analyze cohort behavior to find drop-off points and growth opportunities within user funnels.

• Incorporate both user insights and data to uncover friction and drive better activation experiences.

• Design and launch high-velocity A/B tests and experiments using clear hypotheses and success metrics.

Team Collaboration & Influence

• Act as the PLG expert within the company, mentoring others and sharing frameworks, playbooks, and best practices.

• Partner closely with Marketing, Education and Game to align on go-to-market, campaign, and engagement tactics.

• Collaborate cross-functionally across Product, Engineering, Data, and Teacher Experience teams.

• Help define what great looks like for PLG at Prodigy.

• You bring curiosity and a mindset geared toward learning, along with the expertise to share your knowledge and a readiness to explore new and trending ideas

Measurement & Impact

• Own north-star metrics for your initiatives and clearly articulate their impact on company-level goals.

• Share results, learnings, and recommendations with senior leadership.

• Build and evolve scalable PLG tracking and reporting infrastructure in partnership with Data.

About You

• You have 5+ years of product management experience, with a minimum of 2 years directly focused on product-led growth.

• You have hands-on experience leading high-impact PLG programs in B2B2C, B2C, or EdTech environments.

• You think like a scientist—you create hypotheses, experiment methodically, and embrace what the data tells you.

• You know how to design and optimize growth loops, not just growth hacks.

• You can zoom out to strategy but love rolling up your sleeves to deliver user-facing value.

• You understand how to drive growth when your end users aren’t your buyers (e.g., student-facing features that benefit teacher acquisition).

• You can identify power users and turn them into champions, communities, or growth levers.

• You thrive in ambiguity and have a track record of turning loosely defined opportunities into real impact.

Bonus Points For:

• Experience with freemium business models, user-generated virality, or user to user referrals.

• Familiarity with EdTech ecosystems, particularly involving teachers, students, and parents.

• Background in competitive, community, loyalty or gamification mechanics (e.g., running school-wide challenges).

• Data fluency in tools like Amplitude, Mixpanel, or SQL for funnel analysis and growth loop measurement.

Why Prodigy?

• Join a mission-driven company helping millions of kids love learning.

• Be a core part of our first and biggest PLG initiatives.

• Work with autonomy and influence across a high-impact cross-functional team.

• Help define the future of PLG at a company with tens of millions of users and massive untapped potential.

Success in This Role Means

• Driving significant growth in teacher sign-ups, student engagement, and classroom usage.

• Launching successful growth loops that contribute to sustained user and revenue growth.

• Becoming the go-to expert on PLG strategy at Prodigy, informing future investments across product areas.

Working at Prodigy

• Be part of a mission-driven organization dedicated to helping every student in the world love learning! At Prodigy Education, your work positively impacts the lives of millions of students and teachers worldwide.

• Join a company which empowers a Growth Mindset among its team members, so you grow as we do. You’ll also work on award-winning products which harness the magic of math and power of language for students in grades 1st-8th.

• We understand that a thriving team is at the core of our success. So, on top of an inspirational mission and rewarding work, our Total Rewards Program reflects our commitment to your financial, physical, and mental well-being.

• It’s not just about the work though; it's about the culture. As the Toronto Star reports in a recent feature on Prodigy: "Prodigy’s secret sauce is that it sees its corporate culture as something that is built slowly from the ground up and is always evolving.” Check it out here.

• #LI-Remote

Prodigy Math is used by almost one million teachers a year, and was named the most popular supplemental education platform in classrooms in the United States! Our products have also won numerous consumer awards, including the Mom’s Choice Award, Parent and Teacher Choice Awards, and National Parenting Product Award.

Come as you are. We believe the power of our collective potential will transform education. We are building towards a diverse, inclusive, and equitable workplace to empower and create access and opportunity for all. We welcome applications from people from all underrepresented groups, including (but not limited to) people of any gender, age, or religion, members of the LGBTQIA2+ community, BIPOC and other underrepresented races and nationalities, people with disabilities, veterans, and anyone who may contribute to the further diversification of Prodigy Education. If you feel like you don’t have all the qualifications for this position and are willing to use your initiative to learn the rest, we’d still love for you to apply!

We are an equal opportunity employer and are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, 2005 (AODA). Prodigy Education will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require accommodation, please notify us at jobs@prodigygame.com, and we will work with you to meet your needs.