Spoonity is on a mission to redefine customer engagement through smart, data-driven loyalty and gift card solutions tailored for the hospitality industry. We empower brands to grow by transforming everyday customers into lifelong Brand Ambassadors, one interaction at a time.

With operations spanning 30+ countries across four continents and a 50%+ year-over-year growth, and a 4.8 Glassdoor rating - Spoonity is scaling fast, and we’re just getting started. Our customer roster includes some of the most iconic brands in the world, including Carl’s Jr, Krispy Kreme, and Wingstop. Backed by an award-winning leadership team recognized by Forbes, Ottawa’s Forty Under 40, and PhDs in data science, we combine deep industry knowledge with an unwavering focus on innovation.

Over the past 5 years, we invested heavily in AI, marketing automation, and cutting-edge customer intelligence to shape a new standard for loyalty, one that’s seamless, personalized, and delightfully engaging. Joining Spoonity now means stepping into a rare opportunity to help scale a company that’s poised to lead the global loyalty transformation.

You will lead Spoonity’s marketing strategy and execution in Latin America, working closely with Sales, RevOps, and Partnerships to align go-to-market priorities, improve lead conversion, and drive measurable pipeline and revenue growth. This role offers the opportunity to build a key function within a fast-scaling startup and directly shape how Spoonity expands its business in the region.

Key Responsibilities

Strategy and Leadership

• Own the LATAM/US marketing strategy aligned with the global GTM plan.
• Partner with Sales, Partnerships and Customer Success to align objectives with revenue goals.
• Define quarterly OKRs tied to pipeline growth, lead quality, and brand visibility.
• Manage the regional marketing budget and track ROI across all programs.

Demand Generation and Digital Marketing

• Plan and execute multi-channel lead generation campaigns across digital, events, and partnerships.
• Oversee website localization, SEO/SEM, paid media, email automation, and social media.
• Implement performance frameworks to track attribution, engagement, and conversions.
• Optimize MQL to SQL conversion rate through close collaboration with Sales.

Account-Based and Partner Marketing

• Design and execute ABM campaigns targeting key enterprise and franchise accounts.
• Build localized messaging and creative assets in English and Spanish.
• Establish relationships with strategic partners, associations, and media outlets.
• Support co-marketing campaigns with partners to expand reach and pipeline contribution.

Brand and Content

• Shape the brand narrative and positioning across LATAM markets.
• Lead development of localized content, case studies, and executive thought leadership.
• Ensure consistency across digital, events, and sales enablement materials.

Analytics and Operations

• Define KPIs and reporting cadence across all marketing programs.
• Partner with RevOps to maintain clean funnel data, accurate attribution, and marketing automation processes.
• Present data-driven insights to leadership on campaign performance and ROI.

Requirements

• 3–5 years of B2B SaaS marketing experience, ideally in loyalty, retail tech, or fintech.
• Proven record generating pipeline in Spanish-speaking markets.
• Experience leading campaigns across multiple countries and languages.
• Deep understanding of digital channels (LinkedIn, Google Ads, HubSpot).
• Strong analytical and project management skills.
• Fluent in English and Spanish.
• Excellent communication and leadership ability.

Success Metrics

• 40%+ of regional pipeline sourced by marketing.
• Consistent growth in LATAM website traffic and engagement.
• Increased brand awareness and inbound opportunities across key LATAM cities.
• Improved ROI and measurable contribution to overall revenue growth.