About Sprout Family:

At Sprout Family, our mission is to make fertility and family-building accessible to all Canadians, regardless of age, gender, sexual orientation, or family structure. We know the journey to parenthood can be emotionally, physically, and financially challenging—and we're here to change that.

Our digital health platform supports all pathways to parenthood, including fertility care, surrogacy, and adoption. By partnering with employers, we provide inclusive family-building benefits that give employees the support they need when it matters most.

As an early-stage startup, we are spearheading innovation in the employee benefits landscape and are committed to setting new industry standards for care. Our team brings expertise in tech, femtech, operations, and investing, and we’ve recently closed a fundraise to fuel our next phase of growth. We’re building out our team with critical first hires who will play a pivotal role in shaping Sprout’s future.

The opportunity:

As the Sales and Partnerships Manager, you will be the first sales hire and play a crucial role in shaping Sprout Family's go-to-market strategy. This role is new to the organization, so you’ll have the opportunity to establish Sprout’s broker partnerships strategy and build our sales function from the ground up.

Job Title: Sales and Partnerships Manager (Group Benefits)

Location: Candidate must be located in Canada. We have access to a coworking space in Toronto, ON, Canada, but the role is remote/hybrid/flexible.

Reports to: COO

Start Date: Immediate

• Develop and iterate on our sales playbook, creating effective strategies to engage HR leaders and form partnerships with benefits brokers
• Manage the full sales cycle, from prospecting to closing deals with employers/partners, contributing directly to the company's revenue growth
• Identify, approach, and nurture relationships with key benefits brokers in the Canadian market
• Get into the weeds of our sales operations to track and analyze partnership performance
• Participate in benefits industry conferences, seminars, etc. in order to promote Sprout and keep abreast of industry trends and activities

Qualifications:

• Proven experience (5+ years) in group employee benefits as a benefits consultant, advisor or broker
• Strong network and relationships within the Canadian benefits broker community
• Proficiency in CRM tools and experience implementing new operating systems
• Strong communication skills and can clearly articulate ROI of a new benefits vertical
• Excellent understanding of the employee benefits landscape in Canada

Nice to have:

• Group Benefits Associate (GBA), Certified Employee Benefits Specialist (CEBS), or Canadian Group Insurance Advisor (CGIA) designations are a plus
• A passion for family-building care driven by your own personal experience and/or desire to improve the experience for others
• Demonstrated success in an early-stage environment, with experience developing and iterating on sales strategies

About you:

• Flexible: Wear many hats as the Sprout Family team grows and we create new functions or build out existing functional areas.
• Fast: An early-stage startup has to strike a balance between moving fast and building for the long haul. So we're looking for someone who can minimize scope, prioritize ruthlessly, and implement rigorously.
• Accountable: You take ownership even without clear direction and thrive in gray spaces and open-ended problems.
• Team player: Strong communication and collaboration skills, able to work effectively in a cross-functional team environment.

What we offer

• Stock options: As an early-stage startup, we provide stock options to give you ownership in the company. We believe in sharing our success and want you to be part of our growth journey.
• Unlimited vacation: We believe you can be highly productive and still have plenty of time for life outside of work.
• Fully remote:** **Work from the comfort of your own home with the choice to access our downtown Toronto co-working space for a change of scenery. Slack, GSuite and Figma are our main tools for collaboration.
• Impactful work: Make a significant impact in a dynamic, fast-paced environment where your ideas and contributions directly influence the company's direction and success.

We aren’t just building a company; we’re creating a world where family-building is accessible to everyone. We empower individuals and couples with the resources, knowledge, and financial support they need when they need it most. If this speaks to you - join us!

How to apply:

Please submit your resume detailing your qualifications and experience to: Suze Mason (Co-Founder & COO), suze@sproutfamily.ca

Sprout Family is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.