What you'll own

Tech Stack & Data Architecture

Work Data Ops to build a unified data architecture that brings together signals from Clay, HubSpot, product usage databases, Attention call intelligence, and rep input into a single system of record

Build automated data hygiene and de-duplication logic that keeps the CRM clean without requiring manual intervention

Implement validation rules and automation that enforce data quality at the point of entry

Own integrations across the full stack: Clay → HubSpot, Zapier workflows, Attention → HubSpot, and product database → CRM pipelines

Full-Funnel Visibility & Attribution

Design and maintain dashboards that give leadership real-time visibility into pipeline health, conversion rates, velocity, and revenue attribution

Build multi-touch attribution models that accurately credit both inbound and outbound channels

Monitor the efficiency of outbound sequences, account scoring, and lead routing — and iterate based on what the data tells you

Create feedback mechanisms that surface bottlenecks and trigger diagnostic work to remove friction

Account Intelligence & Scoring

Design and operate account identification workflows that source, score, and rank prospects by ICP fit and readiness — clinic size, EMR system, specialty mix, and location

Build multi-signal company scoring models weighting firmographic data (group practice size, EMR in use, province), intent signals, and behavioral indicators

Implement contact-level scoring that identifies clinic owners, medical directors, practice managers, and CMIO personas within target accounts

Create feedback loops where rep outcomes and deal results continuously improve scoring accuracy and account prioritization

Own waterfall enrichment pipelines across Apollo, Clay, and LinkedIn to ensure data coverage and accuracy for Canadian healthcare targets

Outbound Program Development & Sequencing

Translate Sales’ outbound messaging strategy into automated, contextual sequences — right persona, right clinic, right moment, at scale

Build and iterate AI workflows that generate research summaries, account context, and personalization data for each prospect and persona

Implement intent-based and signal-based timing logic that identifies optimal engagement windows for each account

Automate lead routing, de-duplication, and assignment logic in HubSpot so reps always work the right accounts

Build trigger-based workflows that activate follow-up sequences based on prospect behavior, email engagement, and website activity

Create systems that connect marketing activity (webinar attendance, content downloads, form fills) to prospect and account scoring in real time

Build handoff logic from Marketing to Sales that surfaces ready-to-engage leads with full context — what they viewed, where they came from, what stage they’re in

Implement account-based workflows that coordinate multi-touch outreach across all buying group members within high-value clinic targets

Customer Intelligence & Expansion

Work with Data Ops to design systems that surface expansion opportunities by correlating product usage data, EMR push rates, seat utilization, and feature adoption with revenue potential

Build workflows that automatically flag at-risk accounts (low push rates, declining engagement, stalled onboarding) and route them to the right CS owner

Build the routing and alerting logic that CS’s expansion strategy runs on — surfacing the right signals at the right time so no opportunity or risk goes unnoticed

Wire Attention call intelligence outputs into HubSpot so that post-call insights, next steps, and risk flags flow automatically into account records without rep data entry

Who we're looking for

2–5 years of hands-on experience in GTM Ops, Rev Ops, Sales Ops, or a closely related technical role at a B2B SaaS company — you’ve shipped systems that move the needle

Expert-level HubSpot skills: complex workflows, data models, lifecycle logic, and real operational problem-solving

Deep Clay experience: multi-step enrichment workflows, AI research agents (Claygents), and operationalizing data pipelines at scale

Hands-on experience with Zapier for workflow automation across the GTM stack

Familiarity with call intelligence platforms (Attention or Gong) and integrating call outputs into CRM workflows

Comfortable writing code or scripts (Python, JavaScript, or SQL) to automate and integrate — you own the work, not just the tools

Data-first mindset: you think in CAC, conversion rates, velocity, and attribution before you think in features or tools

Ability to take strategic direction from experienced GTM leaders and build systems that serve them — you don’t need to have run a sales or marketing function, but you need to understand what they’re trying to accomplish

Track record of building GTM systems that demonstrably improved pipeline volume, deal quality, or velocity

You are a doer, not a delegator. This role has no direct reports and is designed for someone who gets energy from building, not managing

Our GTM Tech Stack

You will own and operate all of these tools from day one:

HubSpot CRM & Workflows

Clay (including Claygent AI research), Apollo Prospecting & Enrichment

Zapier Automation

Attention, Gong Call Intelligence

BigQuery, SQL Data & Analytics

HubSpot Sequences, Clay-powered personalization Outbound Execution

Who You’ll Partner With

You’ll take strategic direction from domain leaders and translate it into systems that execute at scale:

Fractional VP of Sales — outbound architecture, sequencing strategy, pipeline intelligence, and GTM automation roadmap

Sales Team (AEs, SDRs) — sequencing, routing, and eliminating busywork from the rep workflow

Marketing — inbound/outbound coordination, nurture workflows, and full-funnel attribution

Customer Success — expansion signal routing, churn risk alerting, and CS operating cadences

Engineering & Data — product usage signals, BigQuery pipelines, and analytics infrastructure wired into GTM

Product & Analytics — adoption patterns, feature usage, and customer health signals feeding the revenue machine

Why Tali

You’ll be the first GTM Operating Manager — greenfield ownership of the entire revenue supply chain. No legacy baggage. Just you, a blank canvas, and the resources to build it right.

You’re solving a real problem. Physician burnout is a crisis. Our product gives time back to clinicians — and your systems help us reach the clinics that need it most.

The GTM infrastructure is already partially built. Clay enrichment pipelines, HubSpot workflows, and CS operating systems are in motion. You’re walking into momentum, not a blank page.

Growth-stage resources with startup velocity. Your work ships fast and has immediate impact. We invest in tools and integrations that enable your vision.

Hybrid work in Toronto. Competitive compensation, equity, and benefits. You’re building something worth owning.

A culture that values intellectual curiosity, edge-finding, and showing your work. No politics. No buzzwords. Just results.

• All full-time employees enjoy:
• Remote and hybrid work options & flexible work hours
• Comprehensive health and wellness coverage from day one
• Competitive PTO, including winter shutdown Dec 25 - Jan 1, birthdays and Taliversaries, and 'extra long' long weekends
• $2000 annually in "Knowledge Dollars" to learn, grow, and level up
• Quarterly socials & company outings that bring our team together beyond the day-to-day

95000 - 115000 CAD a year