Digital Marketing Strategist
Trulioo
Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.
Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.
But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online.
Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.
What We Offer
- Comprehensive Benefits: Health, dental, vision, retirement plans with company match, PTO, parental leave and an education & training fund ($1,000 local currency annually). Benefits vary by geography and will be discussed in more depth during the interview process.
- Flexible Hybrid Working Environment: Our offices provide weekly lunches, delicious coffee and frequent social events. Dedicated parent rooms, gyms (in some locations), lounge spaces and flexible workstations create an environment that supports your well-being.
- Wellness: We provide a variety of workshops, wellness events and a free subscription to the Headspace app to help our team members perform at their best.
- Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.
Position Summary
Reporting to the Vice President, Marketing Operations, the Digital Marketing Strategist is responsible for the company’s web-based marketing strategy to promote the company’s brand, attract visitors and generate potential leads. We’re looking for a detail-oriented, results-driven digital strategist. You’re comfortable leading the charge in the name of organic and paid traffic, making prioritized recommendations of what optimizations should happen first and seeing them through to the finish line. You love the challenge of balancing paid and non-paid channels, utilizing both to deliver on company goals and objectives.
What you'll be doing:
- Monitor and analyze website performance highlighting areas for improvement both in usability and in conversion
- Produce and deliver weekly, monthly quarterly performance reports to help inform the broader marketing team with insights. Own organic and paid traffic KPIs and metrics on a daily, weekly, monthly, and quarterly basis
- Plan, execute, and optimize digital ad campaigns across relevant channels. Monitor and analyze campaign performance, adjusting strategies to achieve KPI targets. Collaborate with teams to conduct keyword research (SEO), ad copywriting, and A/B testing to enhance ad performance
- Collaborate with internal teams to drive global SEO strategy, framework and roadmap to elevate the discoverability of Trulioo.com and drive revenue across different geographical markets, use cases, and transactional keywords or interests.
- Work closely with the content and revenue marketing teams to refine website strategy based on content and campaign development prioritizing the drive for conversion
- Work with the Product Marketing Team to understand ideal customer profiles, use cases, and product roadmap to integrate into search intent and strategy
- Coordinate with internal teams to ensure Paid and Organic search strategies are complementary and symbiotic
- Work with the development team to ensure technical components of the website are optimized. Review site architecture strategy with SEO as the foundation (URL structures, meta tags, structured markup, robots.txt, etc.)
You have:
- Technical aptitude for understanding and marketing SaaS solutions
- Familiarity with the B2B sales process and customer journey
- Experience with Wordpress/React websites preferred
- Experience with GA4 or other analytics tools
- Minimum of 5 years of experience carrying out SEO for B2B products
- Experience with creating SEO strategy for a global company, and tailoring tactics for different geographies and product lines
Pay Transparency (Vancouver)
We take a market-based and data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, location, and scope.
Please view the base salary range for this role below. The range listed is our expected compensation for the role. However, the pay offered may vary depending on a variety of factors including qualifications, job-related knowledge, skills, experience, and location.
Thriving at Trulioo
At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.
We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply.
Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.
Privacy Notice
As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.