EVP, Revenue (Sales & Marketing)

Tulip Retail
Tulip Retail

Marketing & Communications, Sales & Business Development

Toronto, ON, Canada

Posted on Aug 22, 2026

Overview: The EVP, Revenue at Tulip is a key leadership role responsible for driving revenue growth and maximizing profitability across all revenue-generating functions. Reporting to the CEO, the ideal candidate possesses a strategic mindset, strong business acumen, and a proven track record of success in scaling revenue in a SaaS environment.

Responsibilities:

  • Develop and execute comprehensive revenue strategies to achieve company goals and targets, including but not limited to:
    • Identifying market opportunities and defining target segments.
    • Creating pricing models and strategies to optimize revenue streams.
    • Implementing effective sales and marketing initiatives to drive customer acquisition.
  • Lead and mentor a high-performing revenue team, including sales, marketing, and business development functions, to ensure alignment with revenue objectives and company values.
  • Drive cross-functional collaboration with product, development, and other relevant teams to enhance product-market fit and continuously improve offerings based on customer feedback and market trends.
  • Establish and maintain key performance indicators (KPIs) and metrics to monitor revenue performance, analyze trends, and identify areas for improvement.
  • Develop and manage annual revenue budgets, forecasts, and plans, ensuring alignment with overall business objectives and financial targets.
  • Cultivate strategic partnerships and alliances to expand market reach, drive revenue growth, and enhance the company's competitive positioning.
  • Stay abreast of industry trends, competitive landscape, and emerging technologies to inform strategic decision-making and maintain a competitive edge in the market.
  • Serve as a spokesperson for the company, representing Tulip at industry events, conferences, and networking opportunities to promote brand awareness and foster relationships with key stakeholders.

Requirements:

  • Degree in Business Administration, Marketing, Finance, or related field
  • Proven track record of at least 5 years of experience leading revenue generating roles within the retail SaaS industry, with a demonstrated ability to drive revenue growth and profitability.
  • Strong analytical skills and proficiency in leveraging data and metrics to inform decision-making and drive results.
  • Excellent leadership and interpersonal skills, with the ability to inspire and motivate teams to achieve their full potential.
  • Strategic thinker with a results-oriented mindset and a proactive approach to problem-solving.
  • Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas and influence stakeholders at all levels of an organization.