[Wattpad] IP Marketing Coordinator, PH (Independent Contract)
Wattpad
Marketing & Communications
Philippines · Manila, Philippines
Posted on Dec 6, 2024
Wattpad’s vision is to entertain and connect the world through webnovel stories. Since 2006, we’ve been on a mission to use the power of community and technology to unleash the full potential of stories to the world. Representing a tapestry of cultures and languages, around the world come to Wattpad every month to share and discover stories they can’t find anywhere else. Come build the future of entertainment and storytelling with our global team, and write your next chapter with us!
Wattpad is part of the WEBTOON family of brands, the largest storytelling platform in the world that enables creators and users to discover, create, and share stories. With over 24 million creators and ~170 million active users per month, we are truly empowering creation by anyone, for everyone. To read more about our family of Brands, check out our website here.
The IP Marketing Team’s goal is to create unrivaled demand for Wattpad Originals stories from our top creators by harnessing the power of the Wattpad community and data to build, nurture and grow audiences and fandoms. We then engage and mobilize these audiences to support our creators as a top-tier story’s lifecycle evolves from a Wattpad story into a published book, film, TV series, or other exciting IP formats.
Wattpad is seeking a proactive Marketing Coordinator who is both strategic and innovative. Reporting to the IP Marketing Manager, you will collaborate with team members across the company to launch and support priority stories throughout their lifecycle. In this role, you will assist in implementing innovative strategies and programs to grow IPs at scale and help create the next Big Hits in the Filipino market.
The ideal candidate is a detail-oriented marketer who blends analytical skills with creative thinking. You will collaborate across teams to support the execution of lifecycle marketing campaigns and initiatives that activate the entire reader funnel—focusing on awareness, engagement, monetization, and retention. With strong organizational and communication skills, you will ensure that initiatives run smoothly and contribute to the growth of priority creators and stories.
What you'll be doing:
- Lifecycle Marketing: Execute lifecycle initiatives across multiple channels and track performance metrics to uncover optimization opportunities. Evaluate key factors such as channel mix, messaging, creative strategies, and targeting to enhance overall effectiveness.
- Campaign Management: Collaborate cross-functionally with various teams to implement multi-channel campaigns, facilitating the briefing, approval, and trafficking of creative assets. Ensure campaigns launch smoothly and on schedule, while maintaining alignment with strategic objectives and brand standards.
- Story Performance Analysis: Assist the Marketing Manager in tracking and evaluating story performance by gathering and analyzing data to uncover insights and trends. Highlight which initiatives are driving results and suggest actionable optimizations in alignment with overall goals. Monitor the market closely to identify local trends.
- Documentation and Operations:
- Document results and insights from campaigns and initiatives, maintaining an organized repository of learnings.
- Keep the activity calendar for Wattpad Originals up to date by collaborating with various channel owners to ensure all activities are accurately reflected and scheduled.
- Assist with operational tasks to keep marketing programs running smoothly and effectively.
What we're looking for:
- A highly engaged Wattpadder! Passion for the platform, Wattpad stories, and their creators is a must.
- Fluency in Tagalog and English, and a strong understanding of the Filipino market are essential. Candidates must be located in The Philippines and able to occasionally join key meetings in the Eastern time zone (Toronto) within reason.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, with 1-2 years of relevant professional experience (internships included).
- Strong organizational skills and the ability to manage multiple projects simultaneously
- Strong verbal and written communication skills for effective collaboration with cross-functional teams.
- Proficient in data analysis and dashboard creation to drive data-informed decisions that enhance campaign performance.
Wattpad is conducting all interviews in a distributed manner using applicable third party software where needed and using visual interface tools such as Google Meet and Zoom.
About Wattpad
Who are we? Entrepreneurs and Do-ers. Our vision is to entertain and connect the world through stories, and our mission is to use the power of community and technology to unleash the full potential of stories to the world.
What does that mean? We are visionaries, community builders, passionate problem solvers, storytellers, coffee snobs (tea drinkers, too!), curious by nature, and culturally diverse.
What are we obsessed with? Our users. Solving complex problems and maximizing flow. Learning constantly. Building the next great storytelling product. Finding the greatest stories ever told. Dogs (and cats), coffee, and good snacks.
How do we work? Autonomously, collaboratively, respectfully. Balancing with work, family, and play...and all while having a great time.
Wattpad is a remote friendly company and encourages remote candidates to apply as long as they are located and authorized to work in either the US or Canada (excluding Quebec) as a precondition of employment. We are not able to sponsor applicants for work permits.
If you happen to live near the areas of either Toronto, Ontario or Halifax, Nova Scotia, you may also have the opportunity to work from our beautiful offices - 1 located in Downtown Toronto and the other in Halifax.
Culture and Diversity
Wattpad is an equal opportunity employer. We do not discriminate. Period.
Wattpad welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process. We have taken a leadership position on creating a culture and an organization that truly values diversity. We are committed to fostering a global team that reflects the diversity of the Wattpad community. At Wattpad, we believe cultural fit doesn’t mean culturally identical, and diversity of thought helps us to challenge one another to think big and think differently. We consider employment applicants without regard to age, race, colour, national origin, citizenship, religion, creed, sex, sexual orientation, veteran status, marital status, disability status or any other protected status.
If you have any special needs or accessibility requirements, please let us know. We will do our utmost to accommodate, in accordance with applicable local legislation.
Don’t meet all the requirements? Studies show women and people of colour are less likely to apply to jobs if they do not meet all the qualifications. Therefore, in an effort to build a more diverse workplace, we encourage you to apply anyways. You might actually be the right person or you may be a good fit for a number of other openings we currently have.